Anna-Carina Maerz

Senior Director E-Commerce at Betty Barclay Group


Anna-Carina Maerz has over 16 years of experience in the retail industry, with a strong focus on customer-centricity in the digital and omnichannel environment.

Anna-Carina spent over 7 years at MyTheresa, where her latest role as Head of Customer Experience saw her building and leading the international Customer Experience department, which had global responsibility for Customer Insights, Customer Transactional Communication, and Customer-Centric Project Management. In this role, she was also responsible for sustainability initiatives as well as a member of the company's Diversity and Inclusion Committee, with an advisory role on strategic initiatives.

With a professional focus on developing and implementing business opportunities in new sales channels or markets with tangible success, she has spent several years in roles with direct leadership experience in international environments and very strong agile project management skills, being certified by the Project Management Institute. In her current role, she leads the e-commerce department at the Betty Barclay Group, with responsibility for setting up the CRM department as well the P&L of online shops, marketplaces, performance teams, and e-commerce operations.