Maria von Scheel-Plessen

Maria von Scheel-Plessen

Director EMEA at Gucci

Background

Maria von Scheel-Plessen is an international keynote speaker and Senior Executive in the luxury industry.

As Director EMEA Maria oversees media, advertising, and e-commerce at Gucci in Milan for 37 markets building the strategic framework and direction for the region.

Previously Maria held the position of Global Head of Media & Advertising at Montblanc for four years, where she oversaw the global media, e-commerce, and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey, omnichannel setup, attribution modeling to track offline purchases related to Marketing investments to bring transparency into the entire Marketing funnel.

Maria is an alumni of the London School of Economics and Rocket Internet, where she worked as Head of Communications for Southeast Asia at Zalora (Asian Zalando), driving the business and all brand relations across seven markets. Maria is very passionate about digitization across various industries - from start-ups to luxury maisons with a unique growth mindset. She has recently been featured in the “101 Great Minds” and “Next Level CMO” books and is named as one of the 25 future shapers by Business Insider.