Prof. Dr. Alexander Hahn

Professor of Emotional AI & UX Research at Nuremberg University of Applied Sciences

BACKGROUND

Prof. Dr. Alexander Hahn is Professor of Emotional Artifical Intelligence and User Experience Research at the Nuremberg University of Applied Sciences.

Throughout his career, he has conducted projects together with companies such as Adidas, Allianz, Audi, BASF, Bosch, Canon, Elsevier, Deutsche Telekom, HYVE, LEGO, Lufthansa, Porsche and Vodafone. In addition, Alexander has founded and sold companies, whilst advising founders and boards within digital industries.

He has published several important works in leading marketing and innovation journals, such as the Journal of Marketing, Journal of Marketing Research, Journal of Product Innovation Management and Research Policy.