Anja is a Partner at OMMAX and specializes in the development of digital marketing strategies as well as the support of commercial due diligence projects for digital M&As.
With her superior experience in the setup, analysis, and execution of digital value creation strategies, she has successfully advised national and international leading brands on scaling digital business models. She concentrates on game-changing industries such as digital health and travel. Some of her most recent projects include Lufthansa, amazon, MEDIAN Clinics, and IKK Classics. She brings unmatchable leadership and analytical skills, and she stands out as a person with high precision and patience. Being a person who is always passionate about digital know-how, she likes to share her experience as a lecturer at prestigious universities, some of which she also worked for before joining OMMAX, including the Karlsruhe Institute of Technology (KIT) and the University of Passau.
Anja holds an MBA from the University of Passau and a Ph.D., summa cum laude, from the Karlsruhe Institute of Technology (KIT).