Sarah leads digital transformation projects for medium-sized and large national and international B2B and B2C clients. Together with her team, she focusses on the development of digital go-to-market strategies, their implementation as well as on the generation of new digital business models including their execution. Sarah has over 10 years of experience in consulting and research.
Prior to her work at OMMAX, Sarah worked for Deloitte Digital and Migros (CH), where she led projects on marketing, strategy, and digital transformation across different sectors. She also worked as a research associate and published her research in high-ranking academic journals.
Sarah holds a Dr. rer. pol. from ESCP Business School in International Management, a M.A. in Marketing from University of St. Gallen and a B.A. in Business Administration and Economics from University of Zurich.