Sarah Berger is Director Digital Marketing and consults businesses in shaping their digital customer journey, strengthening their digital visibility. She develops holistic performance marketing strategies focusing on increasing the digital visibility of companies, products, and services. She has specific expertise in analyzing and mapping customer journeys and successfully transforming them into customized campaign approaches. Sarah continuously seeks to improve the performance of digital campaigns by leveraging new digital technologies and automation opportunities. She serves both B2B and B2C clients focused on lead generation and e-commerce leaders looking to scale sales further.
Before OMMAX, Sarah was part of the performance marketing team at Sky Deutschland. She successfully contributed to scaling the company's paid search activities.
Sarah holds an M.Sc. in Strategic Management from the University of Innsbruck. She has researched the rise of the sharing economy, focusing on the opportunities for the B2B industry.