Sarah Lbaz

Sarah Lbaz

Vice President Digital Strategy



Sarah Lbaz is VP Digital Strategy focusing on large international accounts. She oversees the management of operational excellence across strategy and marketing projects working extensively with software companies and supporting them build their digital marketing and sales infrastructure.

In her career she has focused on the global digital transformation of marketing and sales for B2B clients. She concentrates on driving digital growth, supervising the roll out of digital go-to-market and lead generation strategies, as well as efficiency scaling with automation and optimization of existing sales processes. Exemplar project includes the development and operational roll-out of a global lead generation strategy for a business service provider across 15 markets around the world, resulting in more than 100k lead generated since 2015 and 10x increase in ROI. Prior to OMMAX, Sarah worked on strategy projects and financial accounting in France and Luxembourg for a renowned financial consulting service.

She holds a M.Sc. in Management & Strategy from The London School of Economics and a B.Sc. from ESSEC Business School, Paris.