OMMAX Whitepaper

B2B Ecommerce Strategy

B2B e-commerce refers to the sale of goods or services between businesses via digital sales channels such as proprietary online shops or B2B marketplaces. In 2020, the global gross merchandise value of 828 digital sales accounted for $13.8 trillion and is projected to increase at a constant annual growth rate of 13.3%. Until 2022, up to 50% of all orders at 828 companies are expected to be processed on line, accounting for a total gross merchandise volume of $17.6 trillion. By 2025, Gartner even predicts that 80% of 828 sales interactions will take place via digital channels.

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