This whitepaper aims to define the key elements of high-performance checkouts, providing an overview of the best practices across industries, geographies, and market segments as well as a non-exhaustive list of checkout trends that are gaining momentum in 2022. In a dynamic environment characterized by changing needs and shifting customer behavior, OMMAX is partnering with companies aiming to unlock new market opportunities, to promote sustainable value creation and improve operational excellence. The four-step approach typically adopted focuses on a) analyzing the business, its target audience, the competitive landscape, and the IT infrastructure as-is; b) planning an implementation roadmap of actionable initiatives to orchestrate all the stakeholders involved; c) building a new digital solution to transform the business into a digital front runner; d) running and scaling the new digital solution to address customer feedback and to optimize all the processes behind the maintenance of the infrastructure.
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