End-to-End E-Commerce Analytics Case Study
OMMAX has completed a sophisticated e-commerce analytics project for a German omni-channel retailer (~100m EUR revenues). The client was able to reduce 16% of toxic revenues and achieve a CM3 uplift potential of ~17 ppt. For this project 10 data siloes across 8 departments were combined in a holistic Tableau reporting suite to get an end-to-end view on all relevant KPIs for data-driven decision making. The tool now is in daily use by the client for operational as well as for strategic decisions. It includes reports across various key optimization areas such as product assortment, pricing and discounting, customer economics and marketing channel efficiency as well as returns.
Digital visibility is a precondition for success in the tourism industry. A look at the industry’s high-flyers shows that the strategic interaction of SEO, paid search, content, social media and business intelligence can give rise to a top player in the online market in just a few years.