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Facing a Market Crisis?

– Stay Calm and Keep in Touch with Your Customers

Ommax Whitepaper


As crises emerge, businesses often get scared, leading to rash actions such as suddenly cutting budgets. Such reactions can sometimes make it difficult for companies to survive in the long-term, as massive competitive advantages are often either given up or not courageously exploited. What we have already learned with the COVID-19 pandemic is that consumption patterns are shifting massively towards digital; for example, 48% of all customers plan to maintain these new digital habits. Due to its potential for long-term return on investments (ROIs), search engine optimization (SEO) is one key digital channel that companies must embrace immediately to successfully and sustainably overcoming crises as they emerge.

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Digital visibility is a precondition for success in the tourism industry. A look at the industry’s high-flyers shows that the strategic interaction of SEO, paid search, content, social media and business intelligence can give rise to a top player in the online market in just a few years.

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