Pitoval changes and the future of retail & omnichannel e-commerce
As the digital revolution continues to spin, e-commerce continues to provide more intelligent services and applications. Digital disruptors like cryptocurrency have changed traditional approaches, while the industry’s societal impact has established high standards for customer service and accessibility.
While the modern forms of e-commerce thrive, traditional forms remain vibrant within the industry, proving to be more resilient throughout economic recessions. Leaders are acknowledging the industry’s extensive adaptability by focusing on social media, on-demand services, and digital platforms. The efficient implementation of those platforms relies heavily on big data for profitable results, but e-commerce firms willing to introduce big data analytics can expect 5-6% higher productivity than their competitors.
As the industry continues to drive forward, many companies still do not provide e-commerce to their customers. The lack of transition could be a result of uncertainty, as 77% of B2B purchasers say purchasing has become overly complicated. However, the open market leaves a substantial opportunity for e-commerce firms, along with manufacturers and distributors willing to make the transition.
Top Challenges Facing Retail & E‑commerce
- Lack of e-commerce solutions means that many customers are not reached and therefore struggle to understand how products could help them reach their life goals, limiting global purchase rates
- Many companies do not utilize the full power of omnichannel e-commerce to reach new clients across a variety of marketing channels and expand the reach of their sales activities
- Retail & e-commerce digital transformation is often regarded as too expensive to implement, thus firms overlook digital execution opportunities to affordably rollout e-commerce solutions that are scalable and efficient
- Failure to implement new market measures, or provide e-commerce at all, causes difficulties throughout the recruiting process
- Firms struggle to utilize data efficiently, preventing societal understanding and market development within an increasingly intelligent industry
Finding Opportunity in Restructured E-commerce
Omnichannel retail strategies
Seamless integration of online and offline channels to enhance customer experience, drive sales, and foster brand loyalty across all touchpoints
Mobile-first
Focus on digital “mobile” first to attract younger target groups (e.g., shoppable app concepts)
Innovation
Beyond ecommerce offering in terms of innovation through, e.g., IoT equipped hardware and additional value add services for users (e.g., for tennis)
Community Building
Strong community approach and community building objective to dominate the user’s ecosystem and provide value-added services
Customer Centricity
Implementation of customer centricity along the whole lifecycle of a customer and increase penetration and customer lifetime value
Multiple Channels
Multi-channel opportunities by connecting ecommerce, retail stores, drive sales, and loyalty
Focus On Building Trust
Increase customer confidence and loyalty through website and digital channel optimization that eases logistical structures
Harness Effortless Purchase
Harness customer value and impact by orienting structure around the positive impact of an effortless purchase
Our Expertise
We help e-commerce leaders meet competitive worldwide demands. Our industry knowledge and research on both consumer and online data help establish our clientele at the forefront of industry expectations. We want to help our clientele establish themselves through ground-breaking procedures across all e-commerce touchpoints.
Our international team has assisted >2,000 realized projects in digital strategy, digital operational excellence, data science, and transaction advisory services. With a team that speaks over 25 languages, and a 50% female-male ratio, we ensure both effective communication and representation throughout the advisory process.
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We appreciate the strategic advice and support of OMMAX in the development of our digital roadmap and enhancement of our D2C e-commerce activities. This was instrumental in enabling us to build stronger customer relationships and drive Customer Lifetime Value.
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How We Help Our Clients
TISSO: Ensuring long-term success with a digitalization strategy
TISSO Naturprodukte specializes in the development and production of high-quality natural nutritional supplements. Founded in 1999, TISSO's range currently includes around 40 formulations, which are produced on-site in Germany and distributed internationally. OMMAX developed and implemented an omnichannel digitalization strategy for TISSO, including an evolved market positioning and branding strategy with a new company identity (CI), logo, packaging, and website; as well as providing continuous strategy, digital marketing, and web development support to ensure long-term success.
- +19% e-commerce conversion rate YoY with website relaunch
- +47% website engagement
- >10x return on Adspend for paid digital marketing
ghd: Scaling digital marketing and sales performance holistically
As an innovative and premium brand for hairstyling products, ghd seeks to provide their customers with an at-home hair salon experience with high-quality hairstyling tools, in particular blow dryers and styling irons. Read the full case study to discover how OMMAX supports ghd in scaling their digital marketing and sales performance.
- ~50% E-Commerce Revenue Growth
- >25% E-Commerce ROI
- >175% Organic Sistrix visibility
The MDO Case
To increase their digital value in the U.S., European and Middle Eastern Markets, MDO, teamed up with OMMAX to develop and execute an omni-channel strategy. OMMAX has supported MDO with a go-to-market strategy, an e-commerce relaunch, lead generation and CRM, with the overriding goal of establishing the company internationally.
- +343% monthly B2C revenue growth YoY
- +569% e-commerce conversion rate uplift in the core market within 12 months
- +45% paid advertising click-through-rate increase within 12 months
The CWS Case
Future winners think about marketing/sales optimization and growth in new ways, actively pursuing multiple digital transformation dimensions. Here is how, by integrating its business and technology strategy with the right partner, CWS built future growth for more than 10,000 employees and a 2019 revenue above €1,180 million!
- >4.5 billion € total revenue
- >10,000 employees
- >1.180 million € revenue in 2019
The Waterlogic / Culligan Case
Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water purification systems to business enterprises including offices, factories, hospitals, hotels, schools and restaurants in over 50 countries around the world.
27% sales uplift in digital lead generation (US, AU, and DE)
Up to 45,000 digital leads acquired per year
25-30% reduction in license and maintenance fees
>$130m total new-customer contract value generated through OMMAX digital initiatives 2016-2023
Industry Insights
5 E-commerce Trends to Look Out For in 2024
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Omnichannel Strategy: Hurdles and Success Factors
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AI, Luxury & Ecommerce: Insights from Maria von Scheel-Plessen
As Artificial Intelligence (AI) technology advances, its potential to provide competitive advantages to businesses continues to expand. Among many other key benefits, AI holds the potential to enhance efficiency, reduce costs, personalize…
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Transforming Luxury Fashion Inventory Management with Generative AI
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The Future of Luxury E-Commerce
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2023 Learnings and Tips for E-Commerce
2022 has been a challenging year for e-commerce organizations. Market downturn and rising interest rates have factored heavily into falling consumer confidence. Parallel to this, the boom of Q1 & Q2 e-commerce in 2021 led to e-commerce retailers…
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E-Commerce for Luxury Brands – Best Practices
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Sales Excellence 2.0
The Corona pandemic has shown that a strong online presence is very important for sales departments nowadays. But how can they succeed in the digital age?
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OMMAX supported DemoUp Cliplister in preparation for exit
OMMAX assisted DemoUp Cliplister, a leading e-commerce technology company that provides a central platform to create, manage, syndicate, and analyze product content, in preparing for exit. This involved a commercial and tech review highlighting…
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OMMAX advised Bain Capital on digital exit readiness
OMMAX is pleased to announce the successful sale of Bugaboo by Bain Capital to Mubadala Capital. Our team had the privilege of conducting a comprehensive digital exit readiness program to ensure a seamless and successful transaction.
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OMMAX supported R-GOL on the acquisition of Unisport
OMMAX assisted R-GOL (backed by Innova Capital) in acquiring Unisport, a Central European leader in the online retail space for football equipment and goods headquartered in Copenhagen, Denmark.
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OMMAX Advised Innova Capital on the Acquisition of R-GOL
OMMAX advised Innova Capital on the acquisition of R-GOL, a leading provider of football boots and sport equipment headquartered in Ostróda, Poland, active in the CEE market. Over recent years, R-GOL grew consistently and profitably, expanding its…
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OMMAX joins forces with VWO
In today's dynamic and customer-centric business environment, outstanding digital experiences play a vital role in companies' performance. By employing data-driven testing and decision making, companies can understand how they impact user behavior…
Read moreHow Luxury Brands can Embrace Digital Opportunities in the Omnichannel Era
The e-commerce market has been growing steadily for a decade now. In the wake of the pandemic, when the e-commerce market grew around fivefold in the UK, digital retail has cemented itself as just as important as traditional retail – if not more –…
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