ghd Engages OMMAX for Digital Multi-Channel Growth Strategy
Munich, May, 2021
As a multi-channel brand, ghd leverages multiple distribution channels, including premium retail, salons and digital channels. Scaling digital performance and increasing value creation within the digital channels are important strategic pillars for a growing market position. In addition to highly optimized and targeted digital growth campaigns, the implementation of data-driven target group research and the optimization of the customer journey is essential to maintain the leadership in the fast-growing premium hair styling segment. This holistic approach offers excellent potential to strengthen the brand further and increase sales initiatives.
Dr. Anja Konhäuser, Partner at OMMAX: “ghd is a fast-growing industry frontrunner with innovative products and original branding. We are delighted to work with such a consumer-centric, passionate, and visionary company. We look forward to jointly develop ghd’s digital strategy and taking ghd to the next digital level.”
Dr. Stefan Sambol, Partner at OMMAX: “I am very happy about this partnership. The DNA of both companies matches very well. ghd’s innovative products, combined with the successful multi-channel marketing strategy, put ghd far ahead of the competition, making ghd the global #1 premium manufacturer for hair care products.”
About ghd
ghd, also known as good hair day, was founded in 2001 under the company name Jemella Ltd./UK in Yorkshire and is now headquartered in London, England. With the distribution of luxury styling tools and products through exclusive hair salons, professional hair shops and perfumeries, ghd revolutionized the hairdressing industry and the styling market. As a lovebrand of stylists and stars, ghd quickly became a brand icon. In 20 years, ghd has won over 300 awards globally for the technology and design of its beauty tools. Today, ghd is represented in 15 countries and since 2006 also in Germany. ghd products are available in over 75,000 salons worldwide.
More information: ghdhair.com
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Development and Execution of a Customized Digital Growth Strategy