A comparison with data available on Google Keyword Planner shows an entirely different picture, which even seems to suggest that this market is growing. Immediately, you can see the value of using Google Trends. It’s even possible to do further calculations with the trends in order to estimate actual search volumes for these periods.
Google Trends allows you to export a CSV containing the data you’ve researched. Based on the keyword popularity, the system decides on its own whether to export this data as monthly or yearly values, which has had me (nearly) pulling out my hair in the past. If you’re building a data set with this tool it can be very frustrating when one export gives you monthly data, whereas another gives it to you in years. Luckily for you, it was enough of a pain for me to develop a work-around. Please feel free to follow along as I apply this technique to the keyword “real estate”.
Apply a filter to the top cell (var) and filter for “null,null”. You will see a list with values and months, which is perfect. It looks a bit like a jumble though, so we will clean it up with another “Text in Columns”. Select all relevant data, but this time split for “Comma”.