3 Minutes Read By Dr. Anja Konhäuser

Much Potential for Digitalization in Healthcare

#Healthcare#Digital Strategy

There is a lot of potential for digitalization for the majority of the companies in the healthcare industry, which has not yet been tapped into.

There is a lot of potential for digitalization for the majority of the companies in the healthcare industry, which has not yet been tapped into. At the same time, these companies see themselves being confronted with massive changes and innovations. For some time now, these issues have no longer only been driven by small, innovative start-up companies. Tech giants like Amazon, Google and Apple have also discovered the potential and the opportunities in the healthcare industry for themselves, which is not by chance.


Big Players Drive the Digital Transformation of the Healthcare Sector

An increasing number of companies have been looking at the healthcare sector – and not just since the the joint venture “Haven” by Amazon, Berkshire Hathaway und JPMorgan Chase. The opportunities coming from digitalization are fueling the dynamic healthcare market. The maturing smartphones and wearable technologies make it possible for patients to monitor their own health and send the data to their doctors. By transmitting blood pressure, body fat and heart readings, the smartphone can contribute to checking and improving an individual’s health. Improved communication between doctors and patients could provide additional motivation for the increasingly popular video appointments which allow patients’ and doctors’ computers to connect directly with each other via a server. The possibilities – even if the Corona pandemic was an accelerator here – have not even begun to approach their limits.

Apple and Stanford are collaborating on using smartphones to measure blood sugar levels. In contrast, Google’s parent company, Alphabet, is focusing on the field of artificial intelligence. In the future, data collected by mobile devices should help to provide sound diagnoses and estimates of risks in connection with the descriptions of symptoms – and of course, it should indicate ideal treatment options by integrating data from other patients. In turn, Stanford University is using Tensorflow (Google’s platform for machine learning) to train an algorithm that can already detect skin cancer with 91 percent precision. By doing this, technology is supporting doctors in diagnosing illnesses. Considering that early detection is the best means of treating skin cancer, this technology may be a decisive step in combating the disease.

In contrast, Facebook has already been concentrating on mental health for some time. With the help of artificial intelligence, the company is monitoring the online behavior of its users, such as pictures posted on Facebook or Instagram. This should detect indicators of depression and prevent potential suicides.

Digital Healthcare Is Booming

Patients are getting an increasing amount of information from the Internet. This trend is not only continuing but is also increasing in demand as a massive increase in online searches demonstrates. Companies in the healthcare industry that have not invested decisively in their presence on the Internet and their digital visibility are, therefore, running the risk of being left behind by their digital competition.


The Potential of Digital Health Is Limitless

Extraction and structuring of data from data warehouses will become increasingly important in the future. This issue carries great meaning for the healthcare industry, in particular, with its large number of systems for medical practices. Key figures can be detected by those systems, and the information can be linked together better.

There are hardly any limitations on the possibilities of data warehouses. In case of an emergency, pacemakers or insulin pumps could be operated by remote control in the future. Health insurance bonus programs could be connected with health apps or data from fitness studios, and various doctors could mutually ensure a more-detailed patient history for individual patient illnesses with the help of blockchain technology. People in Estonia are already relying on the advantages that blockchain technology can provide. Patient data will be secured and encrypted by a central portal. Doctors and hospitals can then access the data and send digital prescriptions to pharmacies.

The advantages of the potential for improved human health should be exploited, and the challenges along the way should be addressed. This includes clarifying data protection issues, constructing a reliable IT infrastructure and transparent and responsible actions toward the public. Concerns about monitoring “by Big Brother” are frequently expressed. If these hurdles can be crossed, new technological possibilities will provide advantages not just for companies, but also, above all, for each individual patient.

Learn more about our services and our expertise in the healthcare industry.

By Dr. Anja Konhäuser

Contact an expert

Do you want to know more about our expertise? Get in touch!

Industry Insights

Decoding Data & AI: Why is everyone talking about MMMs (Marketing/Media Mix Models)?

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

Industry Insights

FAQ about Digital Due Diligence

In today’s technology-driven world, digital maturity is pivotal to business success. For many companies, brand building, marketing and transactions [...]

Industry Insights

The Power of Digital Due Diligence: Assessing Digital Growth Potentials

Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This [...]

Industry Insights

The perfect Sales Pipeline: A Six-Step Approach

In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating [...]

Case Studies

The Median Case

MEDIAN is the biggest private operator of rehabilitation facilities in Germany with an outstanding reputation. The group operates 122 rehab clinics, [...]

Case Studies

The WAGO Case

WAGO is an internationally leading supplier of connection and automation technology and interface electronics, as well as the global market leader in [...]

Case Studies

ghd: Scaling digital marketing and sales performance holistically

As an innovative and premium brand for hairstyling products, ghd seeks to provide their customers with an at-home hair salon experience with [...]

Case Studies

DISTRELEC: Assessing digital and commercial readiness and implementing key value creation initiatives

Distrelec is a leading European B2B distributor of electronic and technical components with around 400 employees. Beyond its main markets of [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy