OMMAX Advised PAI Partners on the Successful Exit of Roompot to KKR

Munich, 18 June 2020 – The digital consultancy OMMAX supported PAI Partners, a leading European private equity firm with offices in Europe and the US. It manages €13.6 billion of dedicated buyout funds and, since 1994, has completed 74 transactions in 11 countries, representing over €50 billion in transaction value. The sales object was leading Dutch holiday provider and operator Roompot, which sells holidays primarily through direct online channels for >30 owned parks and >100 partner providers in the Netherlands, Belgium, and Germany.

In the digital vendor due diligence, OMMAX examined the company’s digital performance in-depth, evaluating the company across three dimensions: 1) strategy, 2) organization & culture, and 3) technology, capabilities & processes – including benchmarking against the holiday parks market, travel & tourism industry, and the main competition.

In the evaluation, OMMAX looked at performance along the B2C customer journey stages, including the calculation of the company’s customer economics: CLR (customer lifetime revenue), CAC (customer acquisition costs) and CLV (customer lifetime values). OMMAX further derived and prioritized 30 digital value creation initiatives for the business in the short-, mid-, and long-term to accelerate growth and efficiency, working closely with the operational teams to discuss digital quick wins and next steps.

PAI Partners and Roompot were very satisfied with the work of OMMAX.

Do you want to know more about OMMAX's experience in transaction advisory? Get in touch with Dr. Stefan Sambol: stefan.sambol@ommax.d

About OMMAX – Building Digital Leaders

OMMAX – Digital Solutions is a digital strategy consultancy based in Munich, Hamburg and Berlin, specializing in sustainable digital value creation while catering to an array of mid-sized companies, large enterprises and more than 30 private equity firms around the world. Composed of >150 employees and with >700 projects in the fields of digital strategy, digital operational excellence, data science, and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.

For more information, please visit: ommax-digital.com