2 Minutes Read By Max Kneissl

OMMAX advised Aurelius on the acquisition of The Body Shop

#Announcement#FMCG#Transaction Advisory#Digital Due Diligence#Technical Due Diligence

OMMAX advised AURELIUS on their £207m acquisition of The Body Shop, the iconic UK based omnichannel health and beauty brand. As part of this landmark transaction, OMMAX conducted a digital and tech due diligence, providing focused insights into The Body Shop's digital capabilities and value-creation potential, including the implementation of AI.

In preparation for the acquisition, OMMAX supported AURELIUS with a digital & tech due diligence and examined the effectiveness and efficiency of The Body Shop’s digital go-to-market approach. This covered performance marketing, SEO positioning, and conversion rate optimization to target existing customers as well as acquire new customers. Furthermore, OMMAX identified opportunities to leverage artificial intelligence for particular use cases along the digital value chain.

Max Kneissl, Partner of OMMAX, comments: “We would like to congratulate AURELIUS on their successful acquisition of The Body Shop, who pioneered the ethical beauty products movement. We are confident that under the stewardship of AURELIUS, the company faces an exciting opportunity to position itself with an increasingly digital footprint and follow other successful transformations that AURELIUS has led.”

"The OMMAX team’s in-depth analysis supported the identification of efficiency levers in the digital marketing domain, which will allow us to lift value creation potential in our holding period and support the stronger online proposition for the future.”

Stephan Rahmede, VP at Aurelius Group

ABOUT aurelius Group

AURELIUS is a globally active alternative investment group, distinguished and widely recognized for its operational approach. AURELIUS is focused on private equity, private debt, and real estate. Its key investment platforms are AURELIUS European Opportunities fund IV and the listed AURELIUS Equity Opportunities SE & Co. KGaA.

AURELIUS Group has been growing significantly in recent years and now has EUR 11 bn in revenues and more than 300 professionals working out of 10 offices across Europe and North America.

AURELIUS is a renowned specialist for complex investments with operative improvement potentials such as corporate carve-outs, platform build-ups, or succession solutions as well as specialized financing solutions.

With more than 260 transactions completed to date, AURELIUS has built a strong track record for delivering superior returns to its investors through its flexible approach, uncompromising focus on operational excellence, ability to carry out multi-dimensional transactions, prudent risk management, and long-term investment philosophy.


OMMAX is a fast-growing digital strategy consultancy, specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 12 years, we realized 300+ M&A deals with >€18B deal value and 2,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.

Do you want to learn more about OMMAX’s experience in transaction advisory? Get in touch with Partner Max Kneissl: max.kneissl@ommax.de

By Max Kneissl

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