2 Minutes Read By Dr. Stefan Sambol

OMMAX Advised Bencis on the Successful Acquisition of Höfer Chemie

#Transaction Advisory#Commercial Due Diligence#Digital Due Diligence#Technical Due Diligence#Private Equities & Investors
Scientist with a Petri dish

Höfer Chemie is a strongly growing online D2C household specialty chemicals brand, especially in Germany and France. Over the last years, Höfer Chemie grew consistently and profitably as it caters with its portfolio to the increasing demand for high-quality, consumable products for swimming pools, fireplaces and (technical) cleaning.

OMMAX advised Bencis with a commercial-, logistics, digital- and tech due diligence, analyzing market dynamics, digital capabilities and customer economics. A thorough benchmarking exercise against key competitors illustrated Höfer Chemie’s high degree of effectiveness in online marketing across channels and a highly optimized customer experience on marketplaces such as Amazon.

We very much enjoyed working with Bencis and the management of Höfer Chemie throughout the due diligence process. Höfer Chemie has shown a very good trajectory of organic growth in recent years with strong customer retention and economics driven by an constantly expanding product portfolio and favorable market trends. Going forward, the company will benefit from rising e-commerce penetration and its competence in digital marketing channels.

Dr. Stefan Sambol, Partner at OMMAX

ABOUT Bencis

Bencis is an independent investment company that was founded in 1999 by Zoran van Gessel and Jeroen Pit. Bencis supports business owners and management teams in achieving their growth ambitions. The investment focus has been on strong, successful businesses in Germany, the Netherlands and Belgium for over 20 years. Experience and expertise in sectors such as industry and manufacturing, healthcare and leisure as well as wholesale and retail enables them to add true value. Bencis is currently invested in 30 businesses with a combined turnover of approximately 1.8 billion euros employing a total of 9,500 people. Bencis prefers to invest in businesses with an operating result of up to 50 million euros.

ABOUT Höfer Chemie

Höfer Chemie, founded in 1972 and headquartered in Kleinblittersdorf, is a Germany-based D2C e-commerce company focusing on producing and distributing household specialty chemicals as a vertically integrated player. The company sells pool chemicals, combustibles, and technical chemicals through their own web shop, Amazon and other marketplaces. With its 45+ employees, Höfer Chemie has built up a unique market positioning and strong brand reputation for high-quality chemicals, reflected in a high share of repeat customers with strong customer economics.

For more information, please visit: https://hoefer-chemie.de/

Contact an expert

Do you want to know more about our experience in transaction advisory? Get in touch!

Industry Insights

How to Ensure Effective Cyber Security at your Organization

In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data [...]

Luxury boutique

Industry Insights

The Future of Luxury E-Commerce

Luxury brands need to prioritize e-commerce as a key element of their business strategy. Unfortunately, many luxury brands are falling behind in [...]

Industry Insights

How Medium-Sized Enterprises Can Overcome Hurdles to Embrace Digital Transformation

Supply chain disruptions, labor shortages, price increases, and fast-changing consumer preferences are only a few of the consequences of the COVID-19 [...]

Industry Insights

The Future of Consulting: Adapting to New Realities

The consulting industry has played a vital role in helping businesses navigate complex challenges and achieve their goals for decades. However, as the [...]

Case Studies

The Sana Kliniken Case

Sana Kliniken AG is Germany’s largest independent clinic-/ healthcare provider. From prevention to outpatient and inpatient care, rehabilitation, [...]

Case Studies

The Waterlogic / Culligan Case

Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water [...]

Case Studies

The KLAFS Case

KLAFS is the leading sauna manufacturer in Europe in the premium segment. In 1952, Erich Klafs delivered the first Erich Klafs Sauna, the first [...]

Case Studies

The BHS tabletop case

BHS tabletop AG is a mid-sized German company with around 750 employees, established in 1998. The company is a leading manufacturer and supplier of [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy