2 Minutes Read By Toni Stork

OMMAX Advised Crédit Mutuel Equity on the Investment in expondo GmbH

#Commercial Due Diligence

OMMAX supported Crédit Mutuel Equity, the private equity subsidiary of Crédit Mutuel Alliance Fédérale, on the successful investment in expondo GmbH, one of the leading marketplaces for professional equipment in Europe. Highly scalable, international multi-domain and multi-marketplace strategy makes expondo a fast-growing B2B e-commerce destination of choice with an impressive own-branded product portfolio, combined with an excellent service and affordable prices.

The B2B e-commerce market is growing rapidly due to a fundamental shift in behavior and technological progress adapted by B2B companies. The COVID-19 crisis has accelerated the digitalization and forced B2B buyers and sellers to go digital in a massive way, resulting in a strongly increasing interest coming from professionals for a one-stop shop solution with an excellent digital customer experience. expondo is very well positioned in this large market with favorable dynamics due to its robust value chain with a full control over product and shipment, highly capable, very experienced management team as well as scalable and efficient digital acquisition model.

In preparation for the investment, OMMAX supported Crédit Mutuel Equity with a commercial due diligence and examined the company’s performance, evaluating dimensions including business model, market dynamics, competitive landscape, digital performance, customer economics and value creation potential. expondo offers a strong B2B platform with proven track-record across various product segments and geographies, with a large and strongly growing customer base.

It was a great pleasure working together with Crédit Mutuel Equity. We were very impressed by the great expertise shown by their deal team and we are looking forward very much to further collaborations in the future.

Toni Stork, OMMAX CEO

About Crédit Mutuel Equity

Crédit Mutuel Equity (formerly CIC Capital) is the private equity subsidiary of Crédit Mutuel Alliance Fédérale and carries out venture capital, growth capital and buyout activities.

Crédit Mutuel Equity supports business leaders at all stages of their companies’ development, from seed phase to buyout, by providing them with the means and the time required to implement their transformational projects. Crédit Mutuel Equity brings together a network of over 350 business leaders and entrepreneurs who share similar convictions and can benefit from one another’s experience, no matter the nature of their projects. Using its own funds (€3.0 billion), Crédit Mutuel Equity makes investments tailored to the time horizons and growth strategies of the companies in which it invests, whether in France, Canada, the United States, Germany or Switzerland.

For more information, please visit: creditmutuel-equity.eu

Crédit Mutuel Equity was very satisfied with OMMAX’s work. Pascal Keck, Investment Director, on the collaboration:

“OMMAX supported us effectively combining commercial and digital expertise to gain a comprehensive understanding of expondo, its competitive strength and value creation potential in a complex digital environment”

About expondo GmbH

expondo is one of the leading fast growing B2B e-commerce businesses for professional equipment in Europe. Headquartered in Berlin, Germany, with further offices in Poland, UK and China, the company covers over 18 countries supporting its customers in areas such as food services, sports and health, and professional tools and equipment for skilled crafts, and trades with a selection of more than 5,000 private-label products, and service that meets the needs of experts. Established in 2007, the company has grown into a strong executive leadership team with an international presence of more than 500 people from 25+ different countries and in 2021 will generate over EUR 100m in revenue.

For more information, please visit: expondo.com

By Toni Stork

Contact an expert

Do you want to know more about our expertise? Get in touch!

Industry Insights

Decoding Data & AI: Why is everyone talking about MMMs (Marketing/Media Mix Models)?

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

Industry Insights

FAQ about Digital Due Diligence

In today’s technology-driven world, digital maturity is pivotal to business success. For many companies, brand building, marketing and transactions [...]

Industry Insights

The Power of Digital Due Diligence: Assessing Digital Growth Potentials

Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This [...]

Industry Insights

The perfect Sales Pipeline: A Six-Step Approach

In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating [...]

Case Studies

The Median Case

MEDIAN is the biggest private operator of rehabilitation facilities in Germany with an outstanding reputation. The group operates 122 rehab clinics, [...]

Case Studies

The WAGO Case

WAGO is an internationally leading supplier of connection and automation technology and interface electronics, as well as the global market leader in [...]

Case Studies

ghd: Scaling digital marketing and sales performance holistically

As an innovative and premium brand for hairstyling products, ghd seeks to provide their customers with an at-home hair salon experience with [...]

Case Studies

DISTRELEC: Assessing digital and commercial readiness and implementing key value creation initiatives

Distrelec is a leading European B2B distributor of electronic and technical components with around 400 employees. Beyond its main markets of [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy