2 Minutes Read By Toni Stork

OMMAX Advised Crédit Mutuel Equity on the Investment in expondo GmbH

#Commercial Due Diligence

OMMAX supported Crédit Mutuel Equity, the private equity subsidiary of Crédit Mutuel Alliance Fédérale, on the successful investment in expondo GmbH, one of the leading marketplaces for professional equipment in Europe. Highly scalable, international multi-domain and multi-marketplace strategy makes expondo a fast-growing B2B e-commerce destination of choice with an impressive own-branded product portfolio, combined with an excellent service and affordable prices.

The B2B e-commerce market is growing rapidly due to a fundamental shift in behavior and technological progress adapted by B2B companies. The COVID-19 crisis has accelerated the digitalization and forced B2B buyers and sellers to go digital in a massive way, resulting in a strongly increasing interest coming from professionals for a one-stop shop solution with an excellent digital customer experience. expondo is very well positioned in this large market with favorable dynamics due to its robust value chain with a full control over product and shipment, highly capable, very experienced management team as well as scalable and efficient digital acquisition model.

In preparation for the investment, OMMAX supported Crédit Mutuel Equity with a commercial due diligence and examined the company’s performance, evaluating dimensions including business model, market dynamics, competitive landscape, digital performance, customer economics and value creation potential. expondo offers a strong B2B platform with proven track-record across various product segments and geographies, with a large and strongly growing customer base.

It was a great pleasure working together with Crédit Mutuel Equity. We were very impressed by the great expertise shown by their deal team and we are looking forward very much to further collaborations in the future.

Toni Stork, OMMAX CEO


Crédit Mutuel Equity (formerly CIC Capital) is the private equity subsidiary of Crédit Mutuel Alliance Fédérale and carries out venture capital, growth capital and buyout activities.

Crédit Mutuel Equity supports business leaders at all stages of their companies’ development, from seed phase to buyout, by providing them with the means and the time required to implement their transformational projects. Crédit Mutuel Equity brings together a network of over 350 business leaders and entrepreneurs who share similar convictions and can benefit from one another’s experience, no matter the nature of their projects. Using its own funds (€3.0 billion), Crédit Mutuel Equity makes investments tailored to the time horizons and growth strategies of the companies in which it invests, whether in France, Canada, the United States, Germany or Switzerland.

For more information, please visit: creditmutuel-equity.eu

Crédit Mutuel Equity was very satisfied with OMMAX’s work. Pascal Keck, Investment Director, on the collaboration:

“OMMAX supported us effectively combining commercial and digital expertise to gain a comprehensive understanding of expondo, its competitive strength and value creation potential in a complex digital environment”

ABOUT Expondo GmbH

expondo is one of the leading fast growing B2B e-commerce businesses for professional equipment in Europe. Headquartered in Berlin, Germany, with further offices in Poland, UK and China, the company covers over 18 countries supporting its customers in areas such as food services, sports and health, and professional tools and equipment for skilled crafts, and trades with a selection of more than 5,000 private-label products, and service that meets the needs of experts. Established in 2007, the company has grown into a strong executive leadership team with an international presence of more than 500 people from 25+ different countries and in 2021 will generate over EUR 100m in revenue.

For more information, please visit: expondo.com

Contact an expert

Do you want to know more about our experience in transaction advisory? Get in touch!

Industry Insights

How to Ensure Effective Cyber Security at your Organization

In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data [...]

Luxury boutique

Industry Insights

The Future of Luxury E-Commerce

Luxury brands need to prioritize e-commerce as a key element of their business strategy. Unfortunately, many luxury brands are falling behind in [...]

Industry Insights

How Medium-Sized Enterprises Can Overcome Hurdles to Embrace Digital Transformation

Supply chain disruptions, labor shortages, price increases, and fast-changing consumer preferences are only a few of the consequences of the COVID-19 [...]

Industry Insights

The Future of Consulting: Adapting to New Realities

The consulting industry has played a vital role in helping businesses navigate complex challenges and achieve their goals for decades. However, as the [...]

Case Studies

The Sana Kliniken Case

Sana Kliniken AG is Germany’s largest independent clinic-/ healthcare provider. From prevention to outpatient and inpatient care, rehabilitation, [...]

Case Studies

The Waterlogic / Culligan Case

Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water [...]

Case Studies

The KLAFS Case

KLAFS is the leading sauna manufacturer in Europe in the premium segment. In 1952, Erich Klafs delivered the first Erich Klafs Sauna, the first [...]

Case Studies

The BHS tabletop case

BHS tabletop AG is a mid-sized German company with around 750 employees, established in 1998. The company is a leading manufacturer and supplier of [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy