The 360° Padel Group has grown meaningfully since then by focusing on an omnichannel strategy, combining various specialist websites with almost 80 physical stores and presence in more than 500 padel clubs across the world. As of today, the company employs approximately 200 people and generates 50% of its revenues in foreign markets.
OMMAX advised Ergon Capital with a digital due diligence for both B2B and B2C platforms including a business model overview with a depiction of sales funnels and the historical development of key online KPIs and an audit along key digital capabilities. In addition, tech analyses were executed, and value creation initiatives defined.
It was a pleasure to work with the management of Ergon on this successful acquisition. The 360° Padel Group is a market leader in a sport that we believe will expand rapidly across many countries. Additionally,the growth of such successful digital business models is very exciting!
Dr. Anja Konhäuser, Partner & co-founder
ABOUT ergon capital
Ergon is a mid-market private equity investment company with €2.5 billion of assets under management from select European institutional investors and families. Ergon is a disciplined, discreet and responsible value investor, which provides “patient and friendly capital” to entrepreneurs and managers, who need capital, industrial know-how or technological solutions to accelerate the development of their companies.
Ergon makes equity investments in leading companies with a sustainable competitive position in attractive niche markets located in the Benelux, France, Germany, Italy and Spain, with a constant focus and active support on environmental, social and governance (“ESG”) matters throughout its investment period. Ergon is advised by Ergon Capital Advisors which has offices in Brussels, Amsterdam, Paris, Munich, Milan and Madrid. Since its inception in 2005, Ergon has raised ~€3.0 billion, invested in 35 companies (11 in the Benelux, 4 in France, 6 in Germany, 9 in Italy and 5 in Spain) and completed ~95 add-on acquisitions for a total aggregate transaction value in excess of €6.0 billion.
Ergon’s current portfolio consists of 21 companies across its target sectors, representing a group of more than €2.0 billion sales and 18,000 employees.
For more information on Ergon, please visit: ergoncapital.com
We were delighted to have such a strong digital partner by our side to analyze this opportunity. To us, it was utterly important to be accompanied by someone with such an experience in digital business models, value creation incentives and digital KPIs that could rapidly grasp our investment thesis.
Pablo Álvarez Couso, Managing Director at Ergon Capital Advisors Spain
ABOUT 360° Padel group
The 360° Padel Group is the largest specialized Padel platform globally, comprising three main divisions specialized distribution of Padel equipment and gear; certain own brands grouped under Pro Padel Group, amongst which “Siux”, a key sponsor to some of the best professional players; and value-added services, such as Padel training courses or amateur tournaments organization.
As such, the 360° Padel Group combines various specialist websites with almost 80 physical stores and presence in more than 500 Padel clubs. The 360° Padel Group employs approximately 200 people and is headquartered in Madrid (Spain).
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Development and Execution of a Customized Digital Growth Strategy