2 Minutes Read By Dr. Stefan Sambol

OMMAX Advised Essity on the Successful Acquisition of Knix Wear Inc.

#Transaction Advisory#Commercial Due Diligence#Digital Due Diligence#Private Equities & Investors

Knix Wear Inc. (“Knix”) is a leading provider of leakproof apparel for period and incontinence. As a first mover in leakproof intimates, tops and activewear, Knix has established a particularly strong presence in its core markets Canada and the USA. Leveraging its positive and inclusive image, Knix operates a successful direct-to-consumer business model complemented by six flag-ship stores.

OMMAX supported Essity, a leading global hygiene and health products provider, on the acquisition of Knix Wear Inc., a leading provider of leakproof apparel for period and incontinence.

In preparation of the acquisition, OMMAX supported Essity with a commercial- and digital due diligence, focusing on the assessment of the digital market dynamics, Knix’s brand strength and digital capabilities as well as the resulting performance along the customer journey, its customer economics and (digital) marketing efficiency, complemented with a detailed business case validation based on these digital KPIs.

Knix and their teen brand, Kt by Knix, offer a broad assortment of intimate apparel, focused strongly on the growing category of leakproof apparel. The company has a strong presence in Canada and the USA, leveraging its positive and inclusive brand image to operate a successful direct-to-consumer business model complemented by six flag-ship stores.

Dr. Stefan Sambol, Partner at OMMAX, comments: "We would like to congratulate Essity on their successful acquisition of Knix. The close collaboration with the global and regional Essity teams was a great experience, characterized by a highly productive and open atmosphere. With regards to Knix, we are very impressed by the company’s ability to build and communicate an authentic and inclusive brand image and leverage this image for a successful D2C business model.”

OMMAX effectively supported our due diligence, leveraging their deep commercial expertise in analyzing the dynamic market combined with their digital know-how assessing the brand strength and digital capabilities of Knix. We valued the close and productive collaboration with the OMMAX team in the process.

Thibaut Saphore, Vice President Business Development at Essity

Knix has a strong presence in Canada and the USA, leveraging its positive and inclusive brand image to operate a successful direct-to-consumer business model complemented by six flag-ship stores.

About Essity

Essity is a leading global hygiene and health company. We are dedicated to improving well-being through our products and services. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as Actimove, JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 46,000 employees. Net sales in 2021 amounted to approximately SEK 122bn (EUR 12bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. Essity breaks barriers to well-being and contributes to a healthy, sustainable and circular society.

For more information, please visit: essity.com

 

About Knix

Knix Wear Inc. (“Knix”) is a leading provider of leakproof apparel for period and incontinence. As a first mover in leakproof intimates, tops and activewear, Knix has established a particularly strong presence in its core markets Canada and the USA. Leveraging its positive and inclusive brand image, Knix operates a successful direct-to-consumer business model complemented by six flag-ship stores.

For more information about Knix, please visit: knix.com

Contact an expert

Do you want to know more about our experience in transaction advisory? Get in touch!

ESG webinar cover

Industry Insights

Insights from our ESG webinar with carbmee

We recently conducted a webinar with our partner carbmee, whose enterprise software solution empowers enterprises to manage their value chain carbon [...]

Industry Insights

Insights from the Mergermarket M&A Forum Germany 2023

Corporate due diligence is an essential part of mergers and acquisitions (M&A) processes, as it helps dealmakers identify and protect against [...]

Industry Insights

Looking Beyond ChatGPT: How AI Will Shape Transactions and Competitive Advantage

Launched in late 2022, ChatGTP is a D2C conversional chatbot technology giving end-users convenient access to one of the most potent Large Language [...]

Industry Insights

How to Ensure Effective Cyber Security at Your Organization

In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data [...]

Case Studies

The KLAFS Case

KLAFS is the leading sauna manufacturer in Europe in the premium segment. In 1952, Erich Klafs delivered the first Erich Klafs Sauna, the first [...]

Case Studies

The BHS tabletop case

BHS tabletop AG is a mid-sized German company with around 750 employees, established in 1998. The company is a leading manufacturer and supplier of [...]

Case Studies

The Sana Kliniken Case

Sana Kliniken AG is Germany’s largest independent clinic-/ healthcare provider. From prevention to outpatient and inpatient care, rehabilitation, [...]

Case Studies

The Alpega Case

Alpega is a leading B2B logistics software company that offers end-to-end solutions for all transportation needs, including Transport Management [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy