December 10, 2021 By Dr. Stefan Sambol

OMMAX Advised Just Spices on the Sale to the Kraft Heinz Company

#Commercial Due Diligence#Vendor Due Diligence

Just Spices is a tech enabled spice brand offering a broad product portfolio in the market for seasonings and spices with numerous flavors. Just Spices’ products are innovative and inspiring to the customer through appealing design and naming. As the leading food brand among Gen Y and Gen Z, Just Spices is backed by a dedicated and highly engaged community with an unmatched social media presence (e.g. 674k followers on TikTok) and an excellent brand reputation. The company successfully leverages a synergistic omnichannel strategy to reach its customers, translating DTC data into new retail opportunities, enabling it to scale with high velocity through both offline and online channels. Following strong growth in the GSA region, Just Spices successfully launched its international expansion to Spain in March 2021.

In preparation for the sale, OMMAX supported Just Spices with a commercial vendor due diligence and examined the company’s digital performance, evaluating dimensions like competitive landscape, digital KPIs, customer economics, infrastructure and data organization, as well as validating the business plan and developing value creation potential. The company showed strong double-digit revenue growth across its product portfolio, achieving consistently high conversion rates despite operating in a seasonal market. Just Spices was very satisfied with OMMAX’s work.

Dr. Stefan Sambol

Partner & co-founder

Just Spices is an exciting brand with innovative products. The company successfully leverages digital channels to inspire its customers and build a dedicated and highly engaged community, while at the same time translating DTC data into new retail opportunities.

Dr. Stefan Sambol, Partner at OMMAX

About Just Spices

Just Spices is a tech enabled spice brand offering a broad product portfolio in the market for seasonings and spices. Just Spices’ products are innovative and inspiring to the customer through appealing design and naming. As the leading food brand among Gen Y and Gen Z, Just Spices is backed by a dedicated and highly engaged community with an unmatched social media presence (e.g. 657.6k followers on TikTok) and an excellent brand reputation. The company successfully leverages a synergistic omnichannel strategy to reach its customers, translating DTC data into new retail opportunities, enabling it to scale with high velocity through both offline and online channels. Following strong growth in the DACH region, Just Spices successfully launched its international expansion to Spain in March 2021.

For more information about Just Spices, please visit: justspices.de

"Thank you for all your work and support during the transaction process and articulating Just Spices’ strengths and growth ambitions so well. It was a pleasure working with such a dynamic team.”

Florian Falk, CEO of Just Spices, on the collaboration

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Dr. Stefan Sambol: stefan.sambol@ommax.de

By Dr. Stefan Sambol

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