0 Minutes Read By Dr. Stefan Sambol

OMMAX Advised Just Spices on the Sale to the Kraft Heinz Company

#Commercial Due Diligence#Vendor Due Diligence
Just Spices Gewürzmischungen

Just Spices is a tech enabled spice brand offering a broad product portfolio in the market for seasonings and spices with numerous flavors. Just Spices’ products are innovative and inspiring to the customer through appealing design and naming. As the leading food brand among Gen Y and Gen Z, Just Spices is backed by a dedicated and highly engaged community with an unmatched social media presence (e.g. 674k followers on TikTok) and an excellent brand reputation. The company successfully leverages a synergistic omnichannel strategy to reach its customers, translating DTC data into new retail opportunities, enabling it to scale with high velocity through both offline and online channels. Following strong growth in the GSA region, Just Spices successfully launched its international expansion to Spain in March 2021.

In preparation for the sale, OMMAX supported Just Spices with a commercial vendor due diligence and examined the company’s digital performance, evaluating dimensions like competitive landscape, digital KPIs, customer economics, infrastructure and data organization, as well as validating the business plan and developing value creation potential. The company showed strong double-digit revenue growth across its product portfolio, achieving consistently high conversion rates despite operating in a seasonal market. Just Spices was very satisfied with OMMAX’s work.

 

Just Spices is an exciting brand with innovative products. The company successfully leverages digital channels to inspire its customers and build a dedicated and highly engaged community, while at the same time translating DTC data into new retail opportunities.

Dr. Stefan Sambol, Partner at OMMAX

About Just Spices

Just Spices is a tech enabled spice brand offering a broad product portfolio in the market for seasonings and spices. Just Spices’ products are innovative and inspiring to the customer through appealing design and naming. As the leading food brand among Gen Y and Gen Z, Just Spices is backed by a dedicated and highly engaged community with an unmatched social media presence (e.g. 657.6k followers on TikTok) and an excellent brand reputation. The company successfully leverages a synergistic omnichannel strategy to reach its customers, translating DTC data into new retail opportunities, enabling it to scale with high velocity through both offline and online channels. Following strong growth in the DACH region, Just Spices successfully launched its international expansion to Spain in March 2021.

For more information about Just Spices, please visit: justspices.de

"Thank you for all your work and support during the transaction process and articulating Just Spices’ strengths and growth ambitions so well. It was a pleasure working with such a dynamic team.”

Florian Falk, CEO of Just Spices, on the collaboration

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Dr. Stefan Sambol: stefan.sambol@ommax.de

By Dr. Stefan Sambol

Contact an expert

Do you want to know more about our expertise? Get in touch!

Industry Insights

The Power of Digital Due Diligence: Assessing Digital Growth Potentials

Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This [...]

Industry Insights

The perfect Sales Pipeline: A Six-Step Approach

In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating [...]

Industry Insights

5 lessons learned from over 2000 digital transformation projects

In the fast-paced realm of digital consultancy, where change is constant and innovation is key, the journey of digital transformation is often filled [...]

Industry Insights

The digitalized soccer fan: understanding the fan journey

Soccer not only takes place in the stadium, but has also long since become a digital market. In fact, the global sports technology market is expected [...]

Case Studies

ghd: Scaling digital marketing and sales performance holistically

As an innovative and premium brand for hairstyling products, ghd seeks to provide their customers with an at-home hair salon experience with [...]

Case Studies

DISTRELEC: Assessing digital and commercial readiness and implementing key value creation initiatives

Distrelec is a leading European B2B distributor of electronic and technical components with around 400 employees. Beyond its main markets of [...]

Case Studies

LucaNet: Unlocking marketing and sales efficiency

LucaNet, the market leader in Corporate Performance Management tools, offers certified software for the preparation of financial statements, financial [...]

Case Studies

Klafs: Transferring digitalization potential across the value chain

KLAFS is the leading sauna manufacturer in Europe in the premium segment. In 1952, Erich Klafs delivered the first Erich Klafs Sauna, the first [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy