2 Minutes Read By Dr. Stefan Sambol

OMMAX Advised SCS on the Successful Acquisition of Snug

#Announcement#Commercial Due Diligence#Digital Strategy

OMMAX supported ScS, one of the leading home furnishings retailer in the UK, on the acquisition of Snug, the UK-based furniture pioneer for the sofas-in-a-box category. In preparation for the acquisition, OMMAX supported ScS with a commercial and digital due diligence and examined the company’s digital performance, evaluating dimensions like digital market dynamics, customer behavior, competitive landscape, and digital marketing performance.

Snug, as a digital first company, has managed to acquire significant brand equity in only 3 years. Dr. Stefan Sambol, Partner & Co-founder at OMMAX, comments: "We would like to congratulate ScS on the acquisition of the innovative brand SNUG, which offers great potential both online as well through integration with ScS‘ wide retail network."

ScS was very satisfied with OMMAX’s work.

Excellent job to the highest professional and strategic standards delivered on time and in full. I have no hesitation in recommending you.

Kyle Rowe, Chief Marketing and Digital Officer at ScS, on the collaboration

About ScS

ScS has a strong heritage in the furnishing business, being founded in 1894 and having evolved to the second-largest specialist for sofas and carpets in Britain. Operating 98 stores across the UK, ScS employs 1,500 people and is listed on the London Stock Exchange.

For more information about ScS, please visit: ScS


About Snug

Snug is a UK-based furniture retailer that pioneered the category of sofas-in-a-box, focusing on modular sofas with ease of delivery. Snug has been growing rapidly between 2019 and 2021 and expanded its product offering to five product lines covering everything from simple one-seaters over Chaises to full corner sofas and sofa beds.

For more information about Snug, please visit: Snug


We believe everyone can become a digital leader.

We are a fast-growing digital strategy consultancy, specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 12 years, we realized 300+ M&A deals with >€18B deal value and 2,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Dr. Stefan Sambol: stefan.sambol@ommax.de

By Dr. Stefan Sambol

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