2 Minutes Read By Dr. Stefan Sambol

OMMAX Advised SCS on the Successful Acquisition of Snug

#Announcement#Commercial Due Diligence#Digital Strategy

OMMAX supported ScS, one of the leading home furnishings retailer in the UK, on the acquisition of Snug, the UK-based furniture pioneer for the sofas-in-a-box category. In preparation for the acquisition, OMMAX supported ScS with a commercial and digital due diligence and examined the company’s digital performance, evaluating dimensions like digital market dynamics, customer behavior, competitive landscape, and digital marketing performance.

Snug, as a digital first company, has managed to acquire significant brand equity in only 3 years. Dr. Stefan Sambol, Partner & Co-founder at OMMAX, comments: "We would like to congratulate ScS on the acquisition of the innovative brand SNUG, which offers great potential both online as well through integration with ScS‘ wide retail network."

ScS was very satisfied with OMMAX’s work.

Excellent job to the highest professional and strategic standards delivered on time and in full. I have no hesitation in recommending you.

Kyle Rowe, Chief Marketing and Digital Officer at ScS, on the collaboration


ScS has a strong heritage in the furnishing business, being founded in 1894 and having evolved to the second-largest specialist for sofas and carpets in Britain. Operating 98 stores across the UK, ScS employs 1,500 people and is listed on the London Stock Exchange.

For more information about ScS, please visit: ScS



Snug is a UK-based furniture retailer that pioneered the category of sofas-in-a-box, focusing on modular sofas with ease of delivery. Snug has been growing rapidly between 2019 and 2021 and expanded its product offering to five product lines covering everything from simple one-seaters over Chaises to full corner sofas and sofa beds.

For more information about Snug, please visit: Snug

About ommax

OMMAX is a fast-growing digital strategy consultancy in Europe, specializing in transaction advisory, strategy and end-to-end execution of digital initiatives.

Our mission is to build digital leaders in Europe with the overall objective of driving innovation and accelerating digital growth and profitability. Over the last 10 years, we have realized 200+ M&A deals with >€15B deal value, and 1500+ international value creation projects in 7 industries for leading private equity firms in the areas of strategy, digital operational excellence, advanced data strategy and analytics, tech and automation.

As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the European Private Equity sphere, specializing as both the architect and the executor of best-in-class value creation.

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Dr. Stefan Sambol: stefan.sambol@ommax.de

Contact an expert

Do you want to know more about our experience in transaction advisory? Get in touch!

Industry Insights

Who will lead us into a digital future?

As a guest on the D25 Podcast, OMMAX Partner & Co-founder Dr. Stefan Sambol speaks about digitalization trends and why now is the time to shift to a [...]

Industry Insights

The Impact of AI-based content generation solutions on business

With AI-generated content being one of the big questions Dr. Felix Marcinowski, Vice President Organic Performance, has been confronted by many [...]

Hacker binary attack code

Industry Insights

Cybersecurity: 4 Principles to Protect Your Business

With hacker attacks, AI-based phishing and hybrid operations spreading everywhere any minute, the cyber threat situation is and will remain tense. [...]

Industry Insights

2023 Learnings and Tips for E-Commerce

2022 has been a challenging year for e-commerce organizations. Market downturn and rising interest rates have factored heavily into falling consumer [...]

Case Studies

The BHS tabletop case

BHS tabletop AG is a mid-sized German company with around 750 employees, established in 1998. The company is a leading manufacturer and supplier of [...]

Case Studies

The Waterlogic Case

Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water [...]


Case Studies

The Transporeon Case

Transporeon GmbH is a fast-growing, mid-sized German company with >700 employees, established in 2000. The company’s AI-driven, cloud-based software [...]

Woman and man enjoying a stroll

Case Studies

The Median Case

MEDIAN is the biggest private operator of rehabilitation facilities in Germany with an outstanding reputation. The group operates 122 rehab clinics, [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy