2 Minutes Read By Dr. Stefan Sambol

OMMAX Advised SCS on the Successful Acquisition of Snug

#Announcement#Commercial Due Diligence#Digital Strategy

OMMAX supported ScS, one of the leading home furnishings retailer in the UK, on the acquisition of Snug, the UK-based furniture pioneer for the sofas-in-a-box category. In preparation for the acquisition, OMMAX supported ScS with a commercial and digital due diligence and examined the company’s digital performance, evaluating dimensions like digital market dynamics, customer behavior, competitive landscape, and digital marketing performance.

Snug, as a digital first company, has managed to acquire significant brand equity in only 3 years. Dr. Stefan Sambol, Partner & Co-founder at OMMAX, comments: "We would like to congratulate ScS on the acquisition of the innovative brand SNUG, which offers great potential both online as well through integration with ScS‘ wide retail network."

ScS was very satisfied with OMMAX’s work.

Excellent job to the highest professional and strategic standards delivered on time and in full. I have no hesitation in recommending you.

Kyle Rowe, Chief Marketing and Digital Officer at ScS, on the collaboration

About ScS

ScS has a strong heritage in the furnishing business, being founded in 1894 and having evolved to the second-largest specialist for sofas and carpets in Britain. Operating 98 stores across the UK, ScS employs 1,500 people and is listed on the London Stock Exchange.

For more information about ScS, please visit: ScS


About Snug

Snug is a UK-based furniture retailer that pioneered the category of sofas-in-a-box, focusing on modular sofas with ease of delivery. Snug has been growing rapidly between 2019 and 2021 and expanded its product offering to five product lines covering everything from simple one-seaters over Chaises to full corner sofas and sofa beds.

For more information about Snug, please visit: Snug


OMMAX is a fast-growing digital strategy consultancy in Europe, specializing in transaction advisory, strategy and end-to-end execution of digital initiatives.

Our mission is to build digital leaders in Europe with the overall objective of driving innovation and accelerating digital growth and profitability. Over the last 10 years, we have realized 200+ M&A deals with >€15B deal value, and 1500+ international value creation projects in 7 industries for leading private equity firms in the areas of strategy, digital operational excellence, advanced data strategy and analytics, tech and automation.

As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the European Private Equity sphere, specializing as both the architect and the executor of best-in-class value creation.

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Dr. Stefan Sambol: stefan.sambol@ommax.de

By Dr. Stefan Sambol

Contact an expert

Do you want to know more about our experience in transaction advisory? Get in touch!

ESG webinar cover

Industry Insights

Insights from our ESG webinar with carbmee

We recently conducted a webinar with our partner carbmee, whose enterprise software solution empowers enterprises to manage their value chain carbon [...]

Industry Insights

Insights from the Mergermarket M&A Forum Germany 2023

Corporate due diligence is an essential part of mergers and acquisitions (M&A) processes, as it helps dealmakers identify and protect against [...]

Industry Insights

Looking Beyond ChatGPT: How AI Will Shape Transactions and Competitive Advantage

Launched in late 2022, ChatGTP is a D2C conversional chatbot technology giving end-users convenient access to one of the most potent Large Language [...]

Industry Insights

How to Ensure Effective Cyber Security at Your Organization

In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data [...]

Case Studies

The KLAFS Case

KLAFS is the leading sauna manufacturer in Europe in the premium segment. In 1952, Erich Klafs delivered the first Erich Klafs Sauna, the first [...]

Case Studies

The BHS tabletop case

BHS tabletop AG is a mid-sized German company with around 750 employees, established in 1998. The company is a leading manufacturer and supplier of [...]

Case Studies

The Sana Kliniken Case

Sana Kliniken AG is Germany’s largest independent clinic-/ healthcare provider. From prevention to outpatient and inpatient care, rehabilitation, [...]

Case Studies

The Alpega Case

Alpega is a leading B2B logistics software company that offers end-to-end solutions for all transportation needs, including Transport Management [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy