In preparation for the sale, OMMAX supported The Quality Group GmbH (TQG) with a commercial vendor due diligence and examined the company’s commercial and digital performance, evaluating dimensions like market dynamics, competition landscape, historical and digital performance as well as the business plan. The Quality Group GmbH showed a high digital maturity with a unique marketing approach.
Stefan Sambol, Co-founder and Partner at OMMAX, comments:“We are deeply impressed by how efficient and effectively The Quality Group leverages social media and influencer marketing to activate users for its brands, with strong community engagement and driving conversion in digital channels.”
The Quality Group was very satisfied with OMMAX’s work. Christian Wolf, Founder of TQG, on the collaboration: “We were very happy to have such a strong digital partner at our side that accompanied us through this important phase of our company. For us it was crucial to have partner that understands digital business models, digital KPIs, dynamic of our business and our vision. We have now entered a second stage of our journey and OMMAX will stay with us to support us!”
ABOUT The Quality Group GmbH
The Quality Group (TQG) is the leading German group of sports nutrition and dietary supplements brands.
TQG combines specialized companies, complementing each other in terms of product portfolio and brand strength in different target groups.
The well-established sports nutrition brand ESN with products for fitness and bodybuilding training (incl. retailer web shop Fitmart) and joint forces with the innovative, digital-native brand MORE NUTRITION with focus on flavor / weight management to ‘The Quality Group’ in 2020 with its own production facilities.
For more information about The Quality Group GmbH, please visit: https://www.quality-group.info/
Established in 1981, CVC is a world leader in private equity and credit with €123 billion of assets under management, €157 billion of funds committed and a global network of 25 local offices: 16 across EMEA and the Americas and nine in the Asia Pacific region. CVC is majority owned by its employees and led by its Managing Partners.
For more information, please visit: https://www.cvc.com/
About OMMAX Digital Solutions
OMMAX is a fast-growing digital strategy consultancy in Europe, specializing in digital M&A transactions, strategy consulting and sustainable digital value creation. Over the last 10 years, OMMAX realized 200+ M&A deals, with €15B+ deal value and 700+ international value creation projects for leading private equity firms and "Mittelstand" companies in the areas of digital strategy, operational excellence, advanced data analytics, tech and automation. As a frontrunner for holistic data-driven strategy consulting and end-to-end execution of digital solutions, OMMAX is the leading consultancy within the European Private Equity and "Mittelstand" sector, specialized as both the architect and the executor of digital solutions.
Do you want to know more about our experience in transaction advisory? Get in touch with Dr. Stefan Sambol