2 Minutes Read By Toni Stork

OMMAX Advises Afinum on the Clubhouse Golf Ltd Transaction

#Digital Due Diligence#Fashion & Sports
Man playing golf

In preparation for the new acquisition, OMMAX executed the commercial due diligence for Afinum.

Munich, 22ND of April 2020 – Funds advised by Afinum acquired Clubhouse Golf Ltd from Clearwater International. With the deal Clubhouse Golf joins forces with another Afinum portfolio company, All4golf. The combined business is the clear, pan-European market leader for online golf equipment retail, based out of the two largest European golf markets.

Since the launch in 2003, Clubhouse Golf has established itself as the leading online golf retailer in the UK with a broad product assortment of top brands. All4golf had already been acquired in September 2019 with the goal to bring the successful German-speaking e-commerce platform to international markets on the European continent.

In preparation for the new acquisition, OMMAX executed the commercial due diligence for Afinum. The due diligence included analyses covering the search market and traffic sources, the supply chain and supplier relationships, competitive benchmarking, customer cohorts as well as all relevant digital KPIs.

Do you want to learn more about OMMAX's experience in transaction advisory services? Get in touch with Toni Stork: toni.stork@ommax.de

We were positively surprised to see the outcome of OMMAX’ data-driven approach. Especially the in-depth analyses of the digital market, the competitors and the customers’ behavior gave us new insights on the company’s growth potential. We are looking forward to further projects with OMMAX in the future.

The Afinum deal team

About Afinum Management GmbH

Afinum Management GmbH is an independent financial investor wholly-owned by its management with offices in Munich, Zurich and Hongkong, specializing in the acquisition of shareholdings in financially sound and successful mid-market companies in the German speaking region as well as in neighboring countries in Europe.

For more information, please visit: afinum.de/

“We are glad that we had the chance to work so effectively with the Afinum deal team on the successful transaction. We wish Afinum and their portfolio companies all the best and are happy to further support them – on future due diligence projects and value creation in newly acquired businesses.”

Toni Stork, Founder and CEO of OMMAX

About Clubhouse Golf Ltd.

Clubhouse Golf is the leading online retailer of golf equipment in the UK. It stocks the majority of leading golf brands and offers a direct-to-customer proposition centred around a bigger choice for better value with an industry leading service. Within the last three years Clubhouse Golf has more than doubled its revenue to almost £30m, with strong growth in the UK and a successful expansion into the European continent.

For more information, please visit: clubhousegolf.co.uk/

By Toni Stork

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