OMMAX Advises on ARCUS Capital’s sendmoments Acquisition
Munich, 06.05.2019
ARCUS Capital AG has announced the acquisition of the majority shares of sendmoments, one of the German market leaders for online invitation cards and other web-to-print products, as part of a successful takeover agreement. OMMAX – Digital Solutions advised ARCUS Capital within this transaction on a deeply data-driven digital due diligence project on all relevant information of the digital performance, the digital market, and competitive landscape as well as the potential of the digital channels.
This included e.g. the identification of digital growth and potential growth drivers, market analysis, the evaluation of the digital value chain, and the analysis of customer cohorts. By assessing the digital business model and future market trends, OMMAX could advise ARCUS on future organic and non-organic growth potential and the overall business case.
About ARCUS Capital AG
ARCUS Capital AG (ARCUS) is an independent private equity company that is located in Munich and was founded by entrepreneurs in 1994. The firm’s investment focus is on German-speaking medium-sized companies engaged in restructuring and growth phases. To date, ARCUS has successfully acquired several companies in various industries and stages of development.
Toni Stork, OMMAX CEO, stated:
"Thanks to the cooperative and passionate teams from ARCUS and sendmoments we were able to write a success story together. We are delighted to be part of this journey.”
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