ARCUS Capital AG has announced the acquisition of the majority shares of sendmoments, one of the German market leaders for online invitation cards and other web-to-print products, as part of a successful takeover agreement. OMMAX – Digital Solutions advised ARCUS Capital within this transaction on a deeply data-driven digital due diligence project on all relevant information of the digital performance, the digital market, and competitive landscape as well as the potential of the digital channels.
This included e.g. the identification of digital growth and potential growth drivers, market analysis, the evaluation of the digital value chain, and the analysis of customer cohorts. By assessing the digital business model and future market trends, OMMAX could advise ARCUS on future organic and non-organic growth potential and the overall business case.
Stefan Eishold, ARCUS CEO: “We are happy that OMMAX could support us with valuable and data-driven insights which helped us to gain an elaborated understanding of a highly competitive digital market.”
Toni Stork, OMMAX CEO, stated: “Thanks to the cooperative and passionate teams from ARCUS and sendmoments we were able to write a success story together. We are delighted to be part of this journey.”
About ARCUS Capital AG
ARCUS Capital AG (ARCUS) is an independent private equity company that is located in Munich and was founded by entrepreneurs in 1994. The firm’s investment focus is on German-speaking medium-sized companies engaged in restructuring and growth phases. To date, ARCUS has successfully acquired several companies in various industries and stages of development.
About OMMAX – Digital Solutions
OMMAX – Digital Solutions is a digital strategy consultancy based in Munich, Hamburg, and Berlin, specializing in sustainable digital value creation whilst catering to an array of mid-sized companies, large enterprises, and more than 30 PEs around the world. Composed of >150 employees and with >700 projects in the fields of digital strategy, digital operational excellence, data science, and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.
Do you want to know more about our experience in transaction advisory? Get in touch with Dr. Stefan Sambol