fitvia has a new strategic partner: Munich-based Dermapharm AG, the leading manufacturer of patent-free branded pharmaceuticals in Germany, acquired 70% of the fitvia shares. fitvia distributes healthy foods and supplements through their online shop. The product range includes tea, muesli and additional weight control, wellness and beauty goods.
OMMAX acted as an exclusive commercial-, digital vendor due diligence advisor for fitvia. This is the OMMAX team’s third cooperation with Carlsquare within 18 months after the Styleboom (www.77onlineshop.de) and Bogensportwelt (www.bogensportwelt.de) transactions. These successful deals confirm that OMMAX possesses a leading position as a commercial digital due diligence advisor in the field of e-commerce.
OMMAX managing partner Dr. Stefan Sambol on the transaction: “We are delighted to be a part of this great success and are happy that fitvia found a strong partner for a prospering future. It is always a pleasure to work together with the highly professional Carlsquare team.”
With an international team of 60 employees, fitvia is one of the most successful healthy lifestyle start-ups in Europe. The Wiesbaden-based company was founded by Sebastian Merkhoffer in 2014 and is seen as a pioneer of influencer marketing. fitvia makes healthy lifestyle products accessible to everyone and pursues the vision of making the world a bit healthier and happier. Passion for products with the highest quality, careful expertise and a strongly customer-oriented philosophy form the foundations for success. Today, fitvia supplies its premium lifestyle products worldwide in seven countries. fitvia now makes approximately 50 percent of its sales abroad. Since the end of 2018 the company has also offered cosmetics in the beauty sector under the bellavia brand in addition to food and supplements.
Carlsquare offers integrated cross-border M&A advice for medium-sized transactions. Carlsquare – a partner-managed corporate finance boutique – assists companies and their shareholders in achieving their strategic goals. Carlsquare is represented in Europe by 70 employees in Berlin, Copenhagen, Hamburg, London, Munich and Stockholm.
About OMMAX – BUILDING Digital LEADERS
OMMAX – Digital Solutions is a digital strategy consultancy based in Munich, Hamburg, and Berlin, specializing in sustainable digital value creation whilst catering to an array of mid-sized companies, large enterprises, and more than 30 PEs around the world. Composed of >150 employees and with >700 projects in the fields of digital strategy, digital operational excellence, data science, and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.
Do you want to know more about our experience in transaction advisory? Get in touch!