- Amazon relies on the expertise of the Munich-based digital consultancy OMMAX
- OMMAX supports Amazon in the development and implementation of one of their divisions’ digital marketing strategy
- Market entry is supported by OMMAX across various measures
Amazon and OMMAX have begun a cooperation: The US online mail order company relies on the expertise of the Munich-based consultancy for the development of their digital strategy for one of their divisions in Germany.
OMMAX has been mainly responsible for the following areas of the cooperation:
- Marketing strategy
- Digital lead generation
- Target group and customer journey analysis
- Dynamic landing pages
- Designing the creatives and visuals for the upcoming campaigns
In addition, Amazon has been relying on OMMAX’s experts for the development of a social media and paid advertising strategy. OMMAX is also responsible for the tracking and reporting of relevant key figures to Amazon. Offline marketing campaigns via channels such as out-of-home, radio, and print are also in focus.
Dr. Anja Konhäuser, Managing Partner at OMMAX, comments on the cooperation with Amazon: "We will support Amazon as a sparring partner during the development of their new strategy as well as in its implementation. Agile business services and a customer-oriented approach will ensure the rapid implementation of the project".
"OMMAX has great experience in developing successful digital strategies. We are building on this expertise and look forward to working with them," comments Raul Martinez, Amazon Flex Division Manager at Amazon Germany on the partnership.
Please reach out to Dr. Anja Konhäuser for more information: a.konhaeuser[at]ommax.de
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OMMAX – Digital Solutions is a digital strategy consultancy based in Munich, Hamburg and Berlin, specializing in sustainable digital value creation whilst catering to an array of mid-sized companies, large enterprises and more than 30 PEs around the world. Composed of +120 international experts and +600 realized digital projects in the fields of digital strategies, digital operational excellence, data science and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.
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