Cooperation, Tourism

OMMAX and Sunweb Group started cooperation in Q2/2019

OMMAX supports Sunweb Group, a Triton portfolio company (since February 2019), with its expertise in the travel industry and in digital marketing and sales operations.

OMMAX and Rotterdam-based Sunweb Group officially started their cooperation in Q2/2019. OMMAX supports Sunweb Group, a Triton portfolio company (since February 2019), with its expertise in the travel industry and in digital marketing and sales operations.

Sunweb is an online pure player for packaged holidays focusing on sun and winter sport destinations for customers in seven countries, achieving more than €600m in turnover, combining five powerhouse brands: Sunweb Sun, Sunweb Ski, Eliza was here, Primavera and GoGo. Recently, Triton and Sunweb Group made a great stir by acquiring Corendon Holiday Group including the main brand Corendon as well as the brands Karin’s Choice, Maris Life, Stip, and GOfun in June 2019. With this acquisition there is a new tour operating powerhouse in Europe established.

“We will focus on our ambitious growth agenda and continue to invest in best-in-class technology and processes to offer the best digital customer experience and maintain our competitive advantage. We are very glad about having the digital support from the OMMAX team.”, said Gert de Caluwe, CEO of Sunweb Group.

OMMAX CEO Toni Stork on the cooperation with Sunweb: “It’s a joy to work together with such an ambitious, focused, and exciting company like Sunweb. We are looking forward to leverage the strong market position of the Sunweb Group and accelerate the digital value creation process together with the Sunweb team.”

“We look forward to actively supporting the digital growth of Sunweb Group and the development of the company. Our strong footprint in the travel industry and E-Commerce in general will contribute to this.” said Dr. Stefan Sambol, Partner at OMMAX.

About Sunweb Group

Sunweb Group is one of the leading travel groups in Europe with more than €600m in turnover. It is the driving force behind numerous brands operating within seven international markets: The Netherlands, Denmark, Sweden, Belgium, United Kingdom, Germany and France. Sunweb is the flagship brand of the group.

Sunweb Group employs approximately 500 individuals and sends more than 400 representatives on to various holiday destinations to support its customers. The Sunweb Group has a pan-European identity with its tour operator activities based in Zurich, headquarters and back-office in Rotterdam, software and web development in Girona and various sales offices around Europe. The combination of a centralized organization, unique self-contracted content, and strong online business model has resulted in over one million happy clients for Sunweb Group each year.

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About Triton

The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe, focusing on businesses in the Industrial, Business Services, and Consumer/Health sectors.

Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth. The 37 companies currently in Triton's portfolio have combined sales of around €12.9b and around 83,000 employees.

The Triton funds are advised by dedicated teams of professionals based in Germany, Sweden, Norway, Finland, Denmark, Italy, the United Kingdom, the United States, China, Luxembourg and Jersey.

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OMMAX – Digital Solutions is a digital strategy consultancy based in Munich, Hamburg, and Berlin, specializing in sustainable digital value creation whilst catering to an array of mid-sized companies, large enterprises and more than 50 PEs around the world. Composed of >150 employees and with >700 projects in the fields of digital strategy, digital operational excellence, data science and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.

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