OMMAX has gained valuable insights in the travel market in a wide variety of digital projects with tourism companies. OMMAX CEO Toni Stork will share his in-depth experience at the ITB in Berlin where he will deliver a speech.
Toni Stork will talk about the travel trends in 2020 followed by a data-driven analysis of questions such as: Who is the right target group for these trends? Which products and services do customers look for? And which type of advertising will be most effective?
Many players in the travel market would rely on surveys and studies when looking for answers. As will be shown, data is a much better source. Since travelers themselves provide a sheer endless number of comments, reviews and social media posts, the answers do already exist. And more specific and useful information can be filtered out of it than surveys can ever find. Analyzing digital data is an extremely fast, flexible and exact way to find out about customers' wishes and expectations - and a powerful solution to make the right strategic decisions. Toni Stork's speech will take place at 10.30 on March 4th 2020 in Hall 7.1b, eTravel Lab.
Do you want to meet Toni at the ITB and/or are interested in more information? Please reach out: t.stork[at]ommax.de
About ITB Berlin
The ITB Berlin 2020 will take place from 4.-8. March. The ITB Berlin is the leading trade fair of the worldwide travel industry. In 2019 about 10,000 exhibitors from 181 countries presented their products and services to around 160,000 visitors, including 113,500 trade visitors. Parallel to the trade fair, the ITB Berlin Congress, which is the largest Congress of the travel industry, takes place from 4.-7. March 2020. More information can be found at www.itb-berlin.de, www.itb-kongress.de and in the ITB Social Media Newsroom.
OMMAX – Digital Solutions is a digital strategy consultancy based in Munich, Hamburg and Berlin, specializing in sustainable digital value creation whilst catering to an array of mid-sized companies, large enterprises and more than 30 PEs around the world. Composed of >150 employees and >700 projects in the fields of digital strategies, digital operational excellence, data science and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.
Do you want to know more about our experience in transaction advisory? Get in touch with Dr. Stefan Sambol