3 Minutes Read By Benedikt Kastl

OMMAX joins forces with VWO

#Announcement#Business Services#Digital Go-to-Market#Digital Marketing#Digital Experience Platform#Digital Strategy#E-commerce#Sales Funnel Optimization#Retention Strategy#UX

In today's dynamic and customer-centric business environment, outstanding digital experiences play a vital role in companies' performance. By employing data-driven testing and decision making, companies can understand how they impact user behavior and optimize conversions. This approach ensures that businesses maximize their return on investment (ROI) by implementing changes backed by measurable results. A customer-centric focus allows for personalized experiences that resonate with target audiences, fostering satisfaction, loyalty, and growth. For this reason, we are proud to announce a partnership with VWO, the world's leading web testing and conversion optimization platform.

About VWO

VWO is a leading company that offers an all-in-one platform for Conversion Rate Optimization (CRO) and web testing. It provides tools and features that enable businesses to optimize their websites and digital experiences to improve conversion rates, increase engagement, and drive better results.

VWO's platform allows users to create different variations of their website or landing pages and test them against each other to determine which version performs the best. This process, known as A/B testing or split testing, helps businesses make data-driven decisions by analyzing user behavior and identifying the most effective design, content, or functionality.

In addition to A/B testing, VWO offers other optimization features such as heatmaps, visitor recordings, surveys, and on-page surveys. These tools provide insights into user behavior, enabling businesses to understand how visitors interact with their website and identify areas for improvement.



We are proud to announce that through our partnership with VWO, we can continue to build digital leaders by creating outstanding digital products and experiences. By leveraging the VWO platform, we focus on gathering valuable data and insights to provide actionable recommendations to boost business performance, increase engagement, and drive value creation for your business.

How CRO can help your business

Through an iterative process of user research, hypothesis development, and testing, CRO allows you to identify what drives, stops and persuades your users, so you can offer them the best possible user experience and ultimately improve your business' conversion rate. A well developed CRO strategy can help your business maximize performance through:

  • 212% conversion uplift
  • 20% increase in revenue
  • 30% savings on acquisition costs
  • 92% qualified leads

Click here for more CRO insights and to get in touch with our experts!

By Benedikt Kastl

Contact an expert

Do you want to know more about our expertise? Get in touch!

Industry Insights

Decoding Data & AI: Why is everyone talking about MMMs (Marketing/Media Mix Models)?

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

Industry Insights

FAQ about Digital Due Diligence

In today’s technology-driven world, digital maturity is pivotal to business success. For many companies, brand building, marketing and transactions [...]

Industry Insights

The Power of Digital Due Diligence: Assessing Digital Growth Potentials

Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This [...]

Industry Insights

The perfect Sales Pipeline: A Six-Step Approach

In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating [...]

Case Studies

The Median Case

MEDIAN is the biggest private operator of rehabilitation facilities in Germany with an outstanding reputation. The group operates 122 rehab clinics, [...]

Case Studies

The WAGO Case

WAGO is an internationally leading supplier of connection and automation technology and interface electronics, as well as the global market leader in [...]

Case Studies

ghd: Scaling digital marketing and sales performance holistically

As an innovative and premium brand for hairstyling products, ghd seeks to provide their customers with an at-home hair salon experience with [...]

Case Studies

DISTRELEC: Assessing digital and commercial readiness and implementing key value creation initiatives

Distrelec is a leading European B2B distributor of electronic and technical components with around 400 employees. Beyond its main markets of [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy