OMMAX Supported ECI Partners on Strategic Investment in Croud

During the due diligence process, OMMAX conducted a comprehensive analysis of Croud's business model, technological and data infrastructure, capabilities, partnerships, and its position within the competitive landscape. The analysis focused on several key areas: 

• Product and Service Portfolio: Detailed evaluation of Croud’s offerings and its innovative revenue model 

• Competitive Positioning: Assessment of its standing in the UK and US markets 

• Service Model & Tech Differentiation: Exploration of Croud’s unique technological strengths and operational approach 

• Go-to-Market Strategy: Analysis of its partnership strategies, lead generation, and nurturing capabilities 

The successful investment in Croud highlights the continued strength of the collaboration between OMMAX and ECI Partners, marking another milestone in their partnership.

Duncan Ramsay, Partner at ECI Partners, commented: "We were impressed by Croud’s digital-first strategy, investment in tech and AI, and commitment to talent, as demonstrated by their recognition in Campaign and Sunday Times’ Best Place to Work lists. OMMAX's comprehensive due diligence process and expertise were instrumental in ensuring a smooth and successful transaction. We greatly value our partnership with OMMAX and look forward to future collaborations that drive growth and innovation." 

Sinan Erhan, Partner and Head of UK at OMMAX, added: "This transaction is a testament to OMMAX’s deep expertise in digital due diligence. We are proud to have played a pivotal role in this investment, showcasing our ability to unlock digital potential and create value for our partners.” 

OMMAX is delighted to have contributed to ECI's investment success and looks forward to supporting future transactions. With a proven track record in transaction advisory, OMMAX continues to deliver transformative value for its clients across a range of industries.

Discover how OMMAX’s expertise in transaction advisory can help unlock digital potential for your business. Contact Sinan Erhan, Partner and Head of UK, at sinan.erhan@ommax-digital.com.

About ECI Partners

ECI is a leading private equity investor, focused on offering collaborative support to management teams. For over 45 years, they have managed funds of over £2bn and invested in growth businesses valued up to £300m, investing as either a majority or a minority investor.

For more information, please visit https://www.ecipartners.com/ 

About Croud

Croud is a global full-service media agency that drives growth for brands through reinvention. 

The company was founded on the belief that the traditional agency model is broken. To help clients thrive in the modern marketing world, Croud has connected a worldwide network of 2,400 Croudies to more than 500 in-house specialists via proprietary technology. This flexible, specialist approach means being able to scale insight and performance internationally. 

For more information, please visit https://croud.com/  

About OMMAX

We believe everyone can become a digital leader.

OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 14 years, we realized 300+ M&A deals with >€20B deal value and 2,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.