Digital Transformation

Pfleiderer Teams up with OMMAX to Accelerate Digital Transformation of Marketing & Sales

• Pfleiderer starts collaboration with OMMAX to accelerate digital transformation of marketing & sales with a focus on lead generation, customer journey orchestration and channel performance

• The project comprises not only workstreams in the fields of digital growth and digital go-to-market, but consulting around further digitalization initiatives to realize the full digital potential of Pfleiderer

• Both parties are highly satisfied with the new partnership and are looking forward to working together as a team in order to accelerate the digital value creation at Pfleiderer


Pfleiderer, a strong partner for high-quality wood-based panels, with outstanding decorative surface expertise, customer-focused service and a consistent orientation towards sustainability, teams up with OMMAX to develop a social media strategy, execute ongoing orchestration of digital channels and implement dynamic reporting dashboards to generate actionable and data-driven insights.

Pfleiderer offers a wide range of products and services with a focus on furniture making, the timber trade, interior fitout as well as timber construction. Pfleiderer and OMMAX are building on this great foundation by boosting digital visibility and awareness. Wood is a renewable resource in high demand for a lot of sectors which makes it attractive for Pfleiderer to further scale their efforts and to invest in digital value creation. Digital innovations that have already been launched successfully by Pfleiderer include digital services such as the WorkApp, the Moodboard Tool or the Room Designer.

In this project, OMMAX will develop a strategy for organic and paid channels, perform ongoing social media management and implement dynamic reporting dashboards. Furthermore, the experts at OMMAX will conduct an extensive audit with precise recommendations for action to boost Pfleiderer’s organic performance.

Ulrike Lukas, Marketing Director at Pfleiderer:“OMMAX stands out with its “digital-first DNA” and holistic understanding of complex digital projects. The exchange between both parties has been very professional and I am looking forward to more projects in the future to further push Pfleiderer’s digital ambitions.”

Dr. Stefan Sambol, Partner at OMMAX:“With our holistic approach to digital transformation and our deep understanding of marketing & sales in the B2B sector, we are the perfect match for a long-term partnership with Pfleiderer. We are looking forward to further driving digitalization initiatives together in the near future.”

Peter Makovitzky, Vice President Digital Transformation at OMMAX:Digital transformation is drastically a new game for most companies, also for Pfleiderer. Digital has changed the nature of growth by rapidly accelerating the pace of how business can be optimized. As we make sure that business goes on during transformation, OMMAX is the ideal partner for Pfleiderer.”


Pfleiderer is a leading manufacturer of premium engineered wood products, laminates and resins. Through its Engineered Wood Products division, the company produces premium wood and laminate products for fast-growing, high-end applications in the Western European kitchen, furniture and construction markets. Pfleiderer is also a leading producer of specialty and industrial resins through its Silekol division, which are used in Pfleiderer’s own products and by external customers in the panel production, packaging, construction and building materials industries. Pfleiderer is headquartered in Neumarkt in der Oberpfalz, Germany, and employs around 2,000 staff primarily across five sites in Germany and one resin production site in Poland. The company has operated for over 125 years with sustainability and the renewable nature of wood at its core, with a strong focus on sustainable sourcing and manufacturing, reducing carbon emissions and protecting the environment.


OMMAX – Digital Solutions is a digital strategy consultancy based in Europe, specializing in sustainable digital value creation while catering to an array of mid-sized companies, large enterprises and more than 50 private equity firms around the world. Composed of >150 international experts and with >700 realized digital projects in the fields of digital strategy, digital operational excellence, data science, and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.

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