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Successful collaboration between MediFox and OMMAX

OMMAX developed a holistic digital strategy in conjunction with the MediFox team, setting up the entire digital marketing ecosystem and measured digital KPIs along the different marketing channels.

OMMAX and healthcare software provider MediFox (an Hg Capital portfolio company) are successfully working together. The cooperation started in Q2/2019 with a three-months pilot project. Under this pilot, OMMAX developed a holistic digital strategy in conjunction with the MediFox team, setting up the entire digital marketing ecosystem and measured digital KPIs along the different marketing channels. By successfully implementing the KPIs into a business plan, the future potential for MediFox was being estimated.

After the pilot, MediFox actively decided on continuing the collaboration with OMMAX. Amongst other things, this included the strategic planning and operational execution of a scalable lead & conversion optimized online platform. The platform (https://www.medifox.de/) went live on 18th of November 2019 and offers a state-of-the art user experience including a modern and appealing design that reflects the high-quality standards of the MediFox products.

“OMMAX proved its reliability as a partner – we are convinced that, together, we will continue positioning MediFox as a leading provider of software solutions in the healthcare industry. MediFox successfully extended its sales channels by carrying out a digital lead generation strategy jointly with OMMAX”, said MediFox Managing Director Christian Städtler.

Dr. Anja Konhäuser, managing partner at OMMAX: „Our team is looking forward to further support MediFox in its great success story. Our experience in the digital B2B healthcare market as well as the highly skilled MediFox team will be key drivers for the creation of sustainable value for MediFox.”
 

About MediFox

Since 1994, Hildesheim based MediFox Gmbh is a leading partner for software solutions in the healthcare landscape. Over the past 25 years, MediFox has been distinguishing itself through its consistent approach and commitment to top quality, the excellent know-how of its employees and a close collaboration with its customers. MediFox ambulant is one of the most purchased and most successful software for care providers and welfare stations in Germany. Over 7,600 customers and around 23,000 users already trust the software. In addition, more than 700 care facilities have already opted for MediFox stationär, whilst MediFox therapie is being used in more than 950 therapeutic medical offices.
 

About OMMAX

OMMAX – Digital Solutions is a digital strategy consultancy based in Munich, Hamburg, and Berlin, specializing in sustainable digital value creation whilst catering to an array of mid-sized companies, large enterprises and more than 50 PEs around the world. Composed of 120+ international experts and with 500+ realized digital projects in the fields of digital strategy, digital operational excellence, data science and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.

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