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OMMAX Whitepaper

Business Intelligence Introduction

Business Intelligence Introduction

OMMAX Business Intelligence Introduction


Data analytics remains one of the key improvement and investment areas for businesses across all industries and sectors. In order to build the bridge between key business challenges and the appropriate data analytics approaches OMMAX has developed typical use cases for advanced analytics solutions along the marketing and sales funnel. The use cases aim at optimizing on typical improvement levers in digital marketing, sales, customer relationship management as well as overall end-to-end business steering along the value chain. To get more details on the use case approaches please get in touch.

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