OMMAX Business Intelligence Introduction
Data analytics remains one of the key improvement and investment areas for businesses across all industries and sectors. In order to build the bridge between key business challenges and the appropriate data analytics approaches OMMAX has developed typical use cases for advanced analytics solutions along the marketing and sales funnel. The use cases aim at optimizing on typical improvement levers in digital marketing, sales, customer relationship management as well as overall end-to-end business steering along the value chain. To get more details on the use case approaches please get in touch.
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Digital Rockstars in Tourism
Digital visibility is a precondition for success in the tourism industry. A look at the industry’s high-flyers shows that the strategic interaction of SEO, paid search, content, social media and business intelligence can give rise to a top player in the online market in just a few years.
End-to-End E-Commerce Analytics Case Study
OMMAX has completed a sophisticated e-commerce analytics project for a German omni-channel retailer (~100m EUR revenues).