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BMW Group's Marketing & Product Conference

OMMAX Keynote

OMMAX keynote: BMWGroup Marketing & Product Conference 2017

Dr. Stefan Sambol's Keynote

OMMAX Partner, Dr. Stefan Sambol, had the honor to speak at the 2017 BMW Group Marketing & Product Conference; he spoke about the potential for car manufacturers to drive sales with data-driven marketing and a customer-centric tracking environment.

Highlighting novel insights about the new [digital] customer journey of purchasing cars, he presented fundamental tips on how to approach a best-in-class digital marketing strategy in order to target customers, track sales and improve digital touch points.

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OMMAX Business Intelligence Introduction

Data analytics remains one of the key improvement and investment areas for businesses across all industries and sectors. In order to build the bridge between key business challenges and the appropriate data analytics approaches OMMAX has developed typical use cases for advanced analytics solutions along the marketing and sales funnel.

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