Google rolled-out it's latest broad-core algorithm update in May, which impacted websites all over the world, sending organic rankings into a frenzy across sectors. Google updates often come as a surprise and can have an unpredictable impact on your organic performance. But what exactly are Google updates, why do they happen, and how can you be prepared? With best-in-class content strategies, websites can be ready for the next update, boosting their organic rankings and digital performance.
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As crises emerge, businesses often get scared, leading to rash actions such as suddenly cutting budgets. Such reactions can sometimes make it difficult for companies to survive in the long-term, as massive competitive advantages are often either given up or not courageously exploited.