Strategic Business Intelligence

Strategic Business Intelligence

Building a bridge between business and data

We provide business intelligence services that focus on your key business challenges. Based on the concrete business topics, we derive data-based strategies and solutions to enable data-driven decision making and data-driven performance optimization. 

To holistically address business challenges, we provide business intelligence services along your entire data value chain, such as data tracking, engineering, analytics and science. Our services are tailored to your specific industry (B2C and B2B) and relevant functional areas of focus, such as marketing, sales, and e-commerce.

Depending on your preferences and requirements, we offer solutions based on your in-house infrastructure and outsourced services.

Strategic Business Intelligence 2

With OMMAX strategic business intelligence, you can:

  • Optimize your tracking set up to accurately track marketing activities in various digital channels
  • Integrate and link data from various data sources 
  • Develop dynamic reporting dashboards as a central source of truth for day-to-day operational
  • Achieve data-driven decision making and data-driven performance optimization 

Strategic Business Intelligence Clients

How We Help Our Clients

planet sports

The Planet Sports Case

Case Study E-commerce End-to-End E-commerce Analytics Strategic Business Intelligence

Planet Sports is a leading provider of action sports and streetwear products. Based in Munich and with 20 years of company history, the company has 12 retail stores and operates an international online shop (omnichannel approach).

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  • OMMAX supported Planet Sports’ international digital transformation and the successful analysis of 10 data silos
  • The set-up and execution of the digital strategy involved 8 departments and resulted in +16.9 pp 
  • Digital initiatives resulted in -16 % toxic revenue cut for Planet Sports

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