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Digital Due Diligence:

Systematic Assessment of Digital Growth Potentials of Companies

OMMAX White Paper

OMMAX whitepaper: Digital due diligence

Digital markets are based on different rules compared to classic distribution channels. Therefore, a due diligence of a digitally focused company, which is to analyze the present position and future potential of a business, must employ additional key figures and evaluation criteria. The example of Haniel, a private equity firm investing in a mattress start-up called Emma, following an extensive digital due diligence, can show this procedure in practice.

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