Tech Talks 2024 at OMMAX
We showcased concrete client success cases of leveraging tech, data, and AI for real business optimization through interactive keynote sessions with Markus Kundinger (Software Lead,
Gossen Metrawatt), Thomas Brandstätter (Head of Product Experience Management, WAGO), Felix Staeritz (VC/PE Investor, Business Builder & Advisor), Anja Konhäuser (Partner & Co-Founder, OMMAX), Christian Brugger (Partner AI & Data, OMMAX), Peter Makovitzky (Partner Digital Transformation, OMMAX), and Max Kneissl (Partner Digital Strategy, OMMAX).
The conference, which took place on May 14th, 2024 at our Munich Headquarters, gathered +60 tech, digital, and AI experts and industry pioneers from global brands for inspiring conversations about cutting-edge technologies and groundbreaking data analytics.
Want to learn more? Discover our key takeaways from the event, speakers' profiles, and keynotes below!
5 takeaways from our Tech Talks
- Think big, start small, scale fast: identify capsuled, business-oriented use cases to start with AI implementation and then further scale it
- Invest now: AI and tech advancements are changing the landscape rapidly, so be part of the movement to succeed or otherwise fail
- Lead from the top: Owners and CEOs need to be the driving force for innovation and transformation
- Focus on market needs: It does not matter if you are a giant in hardware, you can also be a star in software with the right strategy and transformation program behind it
- Reduce complexity for cost savings: complex martech legacy system landscapes are typical for larger corporations - savings potential is up to 50% when transforming to unified/connected systems
OUR SPEAKERS
Felix Staeritz
Felix is a Founding Partner at Allocator One, in addition to being a globally recognized leader in transforming, building, and scaling new (digital) businesses and acquiring and integrating new technologies with established businesses. Felix is currently running the business building and value creation firm Staeritz & Company working with private equity firms, top-tier founders and investors, and corporations with $1B+ revenue, private equity firms, and the portfolio of Felix's investment firm Staeritz Holding. To date, the companies Felix actively supported as a co-founder or investor have reached another €1bn+ in total market value. Felix is also a member of the OMMAX Advisor & Expert Network.
Felix's presentation, which you can watch here, explained the difference between Stagnators and Allocators, sharing 5 key learnings for companies seeking to leverage innovation, tech, and early adoption to increase margins and growth.
Thomas Brandstätter
Thomas is the Head of Product Experience Management at WAGO. With over 25 years of experience in MarTech, Thomas holds global responsibility for marketing/sales channels in his current role. WAGO is an internationally leading supplier of connection and automation technology and interface electronics and the global market leader in spring clamping technology in B2B and B2C markets.
Together with OMMAX Partner Peter Makovitzky, Thomas demonstrated the strategy planning and implementation of a Sitecore Content Hub at WAGO, which enables marketing teams to manage digital assets, product content, and core marketing processes in a centralized environment. Watch the presentation here.
Markus Kundinger
Markus is the Head of Software Development at Gossen Metrawatt (the largest company of GMC-Instruments group), a position where he is currently overseeing transformation processes to provide cloud-based software products to clients and achieving an integrated (hardware and software) offering. Additionally, Markus is a cloud, IoT, DevOps, and digitalization Practitioner with many years of hands-on experience.
In his presentation with OMMAX Partner Max Kneissl, which you can watch here, Markus shared insights on the strategy surrounding GMC-Instruments's shift towards offerings focused on integrated products as a driver of value creation, which enables topline growth and revenue stream diversification.
Dr. Anja Konhäuser & Christian Brugger
As a Founding Partner at OMMAX, Dr. Anja Konhäuser specializes in the development of digital go-to-market strategies. With +10 years of experience from over 150 digital projects in building, analyzing, and executing digital value creation strategies, she has successfully advised national and international leading brands on scaling digital business models, and leads digital transformation projects for clients in healthcare, e-commerce, and B2B services.
OMMAX Partner Christian Brugger leads the AI, Data Science, and Business Intelligence practice. He has broad experience in consulting and digital media businesses, making him an expert in topics at the interception of strategy, digital, AI, and marketing. He handles digital strategies for national and international clients across B2B, and B2C businesses focused on AI, data analytics, and data engineering.
Christian & Anja's presentation, which you can watch here, outlined what it takes for companies to become AI leaders, the OMMAX approach for AI-based value creation use cases, as well as real business cases of leveraging tech, data, and AI for business success.
Discover 4 OMMAX AI services to support you in becoming an AI leader
AI Readiness Assessment
Assessment of current AI maturity state and readiness for the introduction of AI along the company’s major input factors.
AI Use Case Definition
Benchmarking, ideation and formulation of value adding AI use cases, which are actionable and ready to implement, fitting to the unique situation.
AI Execution
Formulation / assessment of AI value creation plans, implementation of AI related change, new processes or automation of existing process steps.
OMMAX AI Academy
Training of team members in usage of generative AI, in formulation of processes and provision of AI tools to use in your organization
What Our Guests are Saying
"I really like how OMMAX is hands-on in tech, but also has a good understanding of the business impact."
"I liked the informal setup with insights, plus networking, great food and drinks"
"Great curation of keynote and mix of investment, tech strategy, and implementation cases"
Event Sponsors
OMMAX
Everyone can become a digital leader.
We are a fast-growing digital strategy consultancy, specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 12 years, we realized 300+ M&A deals with >€20B deal value and 2,000+ international value creation projects in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation.
As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy designing and delivering best-in-class digital strategy and value creation.
Sitecore
Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers. Unifying data, content, commerce, and experiences, their SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, and United Airlines to deliver unforgettable interactions across every touchpoint.
Headquartered in San Francisco, USA, the company now has 32 offices and over 1900 employees all over the world, working to provide the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders.