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The MEDIFOX DAN Case

How We Build Up a Digital Environment for Three Markets at Once

Transforming the Digital Healthcare and Software Industry

MediFox DAN – the Software Solution for the Healthcare Industry

MEDIFOX DAN is a mid-sized German company that pioneered in the market of software solutions for out-patient healthcare companies. Nowadays, they have expanded their product portfolio to the in-patient sector and therapy practices. Known for excellent service management and consistent software development, MEDIFOX DAN provides a state-of-the-art product.

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A Software Provider with a high potential for a Digital Business Model Set-Up 

Beginning of 2019 MEDIFOX DAN pursued offline marketing measures such as company trade fairs to sell their products. At that time they also became interested in building awareness about the increasing potential within the online market. 

MEDIFOX DAN wanted to get a better understanding of the digital market potential and enhanced digital business visibility, which then later on would lead to an increase in the business’ growth. 

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The Creation of a digital Eco-system

Within a limited period of three months, we explored the software healthcare market and got a deeper understanding of the different user journeys per software product. The customized dynamic reporting dashboard allowed us to evaluate performance and continually optimize for lead generation maximization. Moreover, next to optimizing the sales funnel and developing dedicated landing pages, we started building up a state-of-the-art digital experience platform. Through the integration of the HubSpot marketing cloud, we were able to map the different user journeys along their way to becoming MEDIFOX DAN clients. 

"OMMAX proved its reliability as a partner – we are convinced that, together, we will continue positioning MEDIFOX DAN as a leading provider of software solutions in the healthcare industry. MEDIFOX DAN successfully extended its sales channels by carrying out a digital lead generation strategy jointly with OMMAX."

Christian Städtler Managing Director, MEDIFOX DAN

What We Have Achieved

  • Setup of Digital Eco-System including state-of-the-art digital experience platform

  • Optimized Sales Funnel to decrease drop out rates

  • 3.5 years later after we started collaboration, MEDIFOX DAN was sold to ResMed for US$1BN

"Working alongside with MEDIFOX DAN, supporting their business transformation by accelerating their digital growth has been a rewarding experience. The ability of their team, as well as their execution of the digital agenda has been highly impressive, we wish MEDIFOX DAN all the very best for their new partnership with ResMed."