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The Transporeon Case

How we supported the organization’s digital positioning as a market leader

Transforming the international logistics software industry

Transporeon GmbH – Cloud-Based Solution for End-to-End Transport Logistics

Transporeon GmbH is a fast-growing, mid-sized German company with >700 employees, established in 2000. The company’s AI-driven, cloud-based software offers end-to-end transportation solutions, allowing manufacturers, retailers, and carriers to digitalize their transportation logistics processes entirely. Presently, the platform links >1,200 industrial and commercial companies with 9,100,000 carriers and handles €20 billion in freight each year. 

In addition to the company’s flagship Transporeon products, its sub-brands Ticontract, Mercareon, and Tim Consult provide a range of specialized products and services – positioning Transporeon as the European market leader within the transport logistics consulting and market intelligence industry.

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A Growing Software Provider with Individual Websites

In the past, the client was limiting its online presence to a few countries and presented itself via three individual and partly outdated websites. Tranporeon realized that a modernized and integrated website would not only enhance their digital business visibility but also improve operational efficiency, allowing it to exploit its international digital market potential further. Additionally, with relation to industry, the updated website would lead to both an increase in the business’ growth and strengthening of its market leadership.

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The Establishment of an Integrated European and US Digital Presence

Over four years, OMMAX collaborated with the Transporeon team to strengthen the digital visibility of the company’s flagship brand and sub-brands. OMMAX provided full end-to-end relaunch support, from strategy development to the technical merging of the individual websites into a holistic Transporeon website. The relaunch included: a state-of-the-art SEO concept, complete backend and frontend web development, professional tracking implementation, device and browser UX testing, and more. We further supported the setup and application of a marketing automation solution. 

Additionally, OMMAX strengthened the Transporeon brand, expanding content into more than seven languages.  Altogether, the website was transformed into the core of Transporeon’s overall digital strategy.

Our company’s expertise in the field of digital consulting enabled us to internationally increase the B2B client’s lead generation potential, improve internal operations, and reinforce the digital skillset of Transporeon’s marketing and sales employees.

We established a successful platform...

We were able to successfully establish our platform in a growing market and continuously optimize our digital presence with ongoing consulting from OMMAX. We have experienced a significant growth in high-quality conversions to date.We were able to successfully establish our platform in a growing market and continuously optimize our digital presence with ongoing consulting from OMMAX. We have experienced a significant growth in high-quality conversions to date.

Logo - Tim Consult (prev. Transporeon Group)
Peter Schouba Head of Marketing Tim Consult (prev. Transporeon Group)

What We Have Achieved

  • Website merger of 4 individual websites

  • Professional end-to-end website relaunch

  • Setup and support of B2B digital lead generation

  • Local SEO and content optimization for 7 languages

  • Content hub implementation on website

  • Digital brand assessment of Transporean brands and key market competitors

  • Ongoing digital execution support for international growth and brand strengthening

“Transporeon proved to be an exemplary client. Their dedication to quality and communication helped us transform their website and deliver insights transparently. With their newly established presence, Transporeon will surely catch the eye of cloud-based competitors worldwide.”