The online tourism industry is booming

  • More than 34 million Germans (43%) book their trip online
  • 23.1 billion Euro turnover in 2016 by online bookings (min. stay of 1 night)
  • The online tourism market in Germany is booming
  • E-tourism advertising market grows to 633 million euros
    (+ 47.7% compared to 2015)


Digital visibility is a precondition for success in the tourism industry. A look at the industry’s high-flyers shows that the strategic interaction of SEO, paid search, content, social media and business intelligence can give rise to a top player in the online market in just a few years. How can a digital strategy be successfully planned and implemented? The presentation will reveal insights and best practice examples.


With OMMAX' digital expert analyses, we have selected the 5 digital rockstars in the tourism industry within the various digital channels - download the presentation and see which brands and companies outperform their competition and how they do it:

  1. Organic Search: FTI
  2. Paid Search:
  3. Social Media: TUI 
  4. Affiliates & Referral: L'TUR
  5. Brand Building: Novasol


Download our white paper in German or English by filling out the form to the right!



White Paper

OMMAX - Digital Solutions

Become a digital rockstar with your company

OMMAX - Digital Solutions
Friedrichstr. 22
80801 München, Deutschland
+49 (0) 89 4141 8600