Digital Sales Transformation White Paper
Four Tips for Successful Digital Sales Transformation and Balanced Go-to-Market Approaches
Traditional Sales Organization and historical go-to-market approaches are outdated and require a digital perspective. Customers in today’s online world have learned quickly how to use digital channels to search and buy products online, not just in retail, ever since Amazon is expanding its product range to more and more areas. Best in class sales tools, user data and technology enable organizations to explore digital channels and manage sales activities more efficiently.