The Mobile Traveller: Hotel for Business

Purpose of the report

Show the value of mobile and online for the research of travel bookings in general and in moments that matter

Aggregated KPIs

  1. Research behaviour online, mobile and offline
  2. Online and mobile research by age
  3. Booking online, mobile and offline
  4. Booking online by age

Reaching the users throughout the customer journey

  • In key moments
  • After smartphone research
  • Brand loyalty
  • Top drivers and barriers for smartphone research
  • Top drivers and barriers for smartphone booking



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OMMAX - Digital Solutions

More information about OMMAX - Digital Solutions

OMMAX - Digital Solutions
Friedrichstr. 22
80801 M√ľnchen, Deutschland
+49 (0) 89 4141 8600