Download OMMAX Keynote @ BMWGroup's Marketing & Product Conference 2017
Dr. Stefan Sambol's Keynote
OMMAX Managing Partner, Dr. Stefan Sambol, had the honor to speak at the 2017 BMW Group Marketing & Product Conference; he spoke about the potential for car manufacturers to drive sales with data-driven marketing and a customer-centric tracking environment.
Highlighting novel insights about the new [digital] customer journey of purchasing cars, he presented fundamental tips on how to approach a best-in-class digital marketing strategy in order to target customers, track sales and improve digital touch points.
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