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OMMAX successfully advises Bregal Unternehmerkapital

The multi-generational family-owned business Bregal Unternehmerkapital (Bregal) has announced an acquisition of shares of trendtours Touristik GmbH (trendtours) as part of a successful takeover agreement. Within this transaction, OMMAX advised Bregal on a digital due diligence project on all relevant information of the digital performance, the digital market and competitive landscape as well as the potential of the digital channels.

Evaluating the digital sales, marketing and business KPIs, OMMAX provided a detailed overview of all commercial numbers to assist Bregal to have a deep understanding of trendtours and its subsidiaries. This data-driven advice supported both Bregal and trendtours to have a clear overview of the current digital KPIs and their potential in the future.

"We are delighted to be part of this great success story. We appreciated the open and cooperatively working environment of Bregal and trendtours on this intense project. By analyzing the online digital market and its competitors plus shares as well as the e-commerce performance, including all digital channels and keywords, we accomplished a detailed report for both parties. We are excited about this successful transaction and looking forward to the future of this strong cooperation”, Dr. Stefan Sambol, Managing Partner at OMMAX stated.

Bregal Unternehmerkapital is part of a family-owned business and currently manages around EUR 2 billion in overall assets. trendtours Touristik GmbH, based in Frankfurt am Main, is one of the leading German direct tour operators and compiles individual, varied travel programmes. Together, Bregal and trendtours are about to generate further growth.


OMMAX is a digital strategy consultancy based in Munich, Hamburg and Berlin, specializing in sustainable digital value creation whilst catering to an array of mid-sized companies, large enterprises and more than 30 PEs around the world. Composed of +100 international experts and +500 realized digital projects in the fields of digital strategies, digital operational excellence, data science and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and execution of digital solutions.