Digital Strategy Services
A well-defined digital strategy is fundamental for any firm’s digital implementation. We offer an inventive approach that tailors to specific goals and conditions. Our international team of experts conducts thorough market and competitor research, using their global knowledge to define digitalization goals, specify target groups, and unique selling points.
We support companies to grow in their core markets and expand internationally. For this OMMAX supports them in identifying their strengths and weaknesses based on market dynamics and competitive landscapes.
Our aim is to support the client with digital strategy services in establishing a sustainable strategy to grow and achieve business goals. One significant aspect of this is digital transformation. Through increasing relevant KPIs, such as better media and marketing strategies, customer retention and automation processes or elaborate data dashboards, our clients are able to further transform and grow their business.
What is your goal?
Advanced Data Analytics
To holistically address business challenges, we provide business intelligence services along your entire data value chain, such as data tracking, engineering, analytics and science.
Digital Academy
Our team of experts will help you to identify objectives and collect key takeaways throughout your academy experience. The goal is to enable high-quality communication through all stages of the digital change process. As a result, we help you realize the hidden potentials of digital strategy.
Digital Advisory Boards
Introducing a digital advisory board is an effective approach to ensure that digital projects receive adequate business consideration.
Digital Go-to-Market
We can identify your audience, use cases, and buyer personas by gaining a deeper understanding of your offline and online market dynamics, key drivers, and competition.
Digital Readiness Assessment
We base the assessment of your digital performance and potential on individually defined dimensions — a mixture of data-driven analyses and in-depth interviews — throughout your organization.
Digital Recruiting Strategies
To help you meet the expectations of contemporary applicants, our team restructures your recruiting process around digital services and employee benefits.
Enterprise Architecture
Our OMMAX enterprise architecture team analyses all four layers of the client's IT landscape. The result is a holistic view of the as-is architecture that builds a solid basis for further developments.
Growth Strategy
We conduct in-depth market research and readiness assessments that explain the status quo of your company.
Innovation
We combine human needs, market trends and technology as a foundation for a sustainable innovation and digital success. Our strategic approach is not only on paper, we develop it in an agile way and fully test it prior to roll out.
Retention Strategy
We identify and quantify your company’s brand value to explore possibilities for higher customer loyalty.
Vendor Selection
Which vendors should you consider for long-term business partnerships? Various IT and software solutions exist for certain topics, each with its strengths and weaknesses. We help you find the right one for your business.
100-Day Data Analytics Roadmap
In 100 days, we develop a data strategy and implementation roadmap tailored to your business model and level of digital maturity that will enable you to activate your data and make it a value-creating asset, delivering immediate uplift on your revenues and/or improvement of your profitability.
What We Do
A well-defined digital strategy is fundamental for any firm’s digital implementation. We offer an inventive approach that tailors to specific goals and conditions. Our international team of experts conducts thorough market and competitor research, using their global knowledge to define digitalization goals, specify target groups, and unique selling points.
- Track feedback gained from your digital activity and use it to cultivate an effective strategy
- Incorporate diverse metrics to measure your strategy’s performance
- Surpass your goals and spur inspiration with constant feedback loops
- Receive a consolidated personal report made to identify resourceful optimization measures
We aim to scale our business in a way to not only fulfill but exceed our customers’ expectations. Working with OMMAX, we are more than confident to sustainably scale our digital multi-channel strategy.
Jens Ciliax Managing Director, GHD
Industry Insights
World Economic Forum 2024 in Davos: 5 Key Takeaways
Last week, our Partner and Co-Founder Dr. Stefan Sambol attended the annual World Economic Forum in Davos, Switzerland. The event’s 54th edition saw 3,000 people from 120 countries converge against the backdrop of an uncertain and volatile global…
Read moreDigital as an Enabler for Family Business Growth: An Interview with Anna Breun
In today's rapidly evolving business landscape, the integration of digital strategies has become a key factor in driving growth and sustainability. Anna Breun, a dynamic leader and advocate for digital transformation, has shared her insights and…
Read moreOmnichannel Strategy: Hurdles and Success Factors
Omnichannel aims to provide a seamless customer experience across all channels, blending physical and digital worlds. While technology has advanced this concept significantly, it appears that only a fraction of businesses are truly harnessing its…
Read moreInventory Management: How Generative AI Can Increase Efficiency
In an article for eCommerce Magazin, Dr. Hardy Kremer explains how Artificial intelligence is now being used in many industries to increase efficiency and productivity. From inventory management to understanding customer needs, AI models are…
Read moreInsurtechs: Leveraging digitalization to boost customer satisfaction
In a joint publication in DAS INVESTMENT, OMMAX Partners Dr. Stefan Sambol and Tatiana Griebel outline how digitalization can accelerate services and customer satisfaction for Insurtechs. As the insurance landscape continues to grow, it's crucial for…
Read moreSilicon In Focus Podcast with Dr. Stefan Sambol: The Omnichannel Evolves
Omnichannel retail has evolved significantly over the past few years, with technology being the main driver. OMMAX Partner & Co-Founder Dr. Stefan Sambol joined the Silicon UK "In Focus" podcast to discuss digital commerce, omnichannel strategies,…
Read moreghd: Why influencers alone are not enough
Influencers like Pamela Reif, Lisa and Lena, and Leni Klum contribute to the popularity of premium hairstyling product brand ghd. But to grow stronger, ghd relied on a mix of digital tools - from Customer Journey to SEO. Read the full article on W&V…
Read moreEnhancing Staffing Efficiency: The Role of AI in Education
OMMAX digital strategy partner Isabella Calderon Hoyos explains how AI is transforming staffing in education, bringing simplicity, speed and efficiency to a sector in need.
Read moreDigital Transformation in SMEs: Strategy First
Digital transformation is a buzzword that has been echoing in the corridors of businesses worldwide. But what does it truly mean for Small and Medium-sized Enterprises (SMEs)? The journey of digital transformation is not just about integrating the…
Read moreDigital Transformation in Medium-Sized Companies: How to Make the Journey a Success
Dr. Stefan Sambol, Partner & Co-Founder at OMMAX, shares his insights on how medium-sized companies can lead a successful digital transformation journey, from an overarching vision to company structure and culture changes.
Read moreStrategies for Insurtechs: Unveiling Superior Digital Services
In the dynamic digital world, major insurance giants such as Lemonade, Next Insurance, and Zego are ramping up their offerings. Coupled with established insurers investing in novel digital solutions and industry powerhouses like Allianz building…
Read moreAI, Luxury & Ecommerce: Insights from Maria von Scheel-Plessen
As Artificial Intelligence (AI) technology advances, its potential to provide competitive advantages to businesses continues to expand. Among many other key benefits, AI holds the potential to enhance efficiency, reduce costs, personalize…
Read moreUnlocking the Potential of ESG in AI: Insights from Prof. Dr. Johann Kranz
Businesses and investors are increasingly recognizing the importance of integrating environmental, social, and governance (ESG) factors into their operations. As Artificial Intelligence (AI) continues to shape various industries, understanding the…
Read moreHow to Ensure Effective Cyber Security at Your Organization
In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data breaches. Therefore, it is important that businesses have robust cyber programs in place, but…
Read moreThe Future of Luxury E-Commerce
Luxury brands need to prioritize e-commerce as a key element of their business strategy. Unfortunately, many luxury brands are falling behind in digitalization strategies. By establishing brand standards and creating digital touchpoints across all…
Read moreThe Important Role of Digital Advisory Boards
Digitization must be a top priority. But most business leaders can't be up-to-date on tech trends all the time. This is where digital advisory boards come in.
Read more5 Strategic Steps for Chief Operational Officers to Face a Potential Recession
Chief Operational Officers (COOs) of companies play a crucial role in times of economic slowdown. It is essential in their hands to increase efficiency and transparency as well as to exploit opportunities. Fortunately, digital measures come to the…
Read moreMuch Potential for Digitalization in Healthcare
There is a lot of potential for digitalization for the majority of the companies in the healthcare industry, which has not yet been tapped into.
Read moreThe Shrinking Cloud Provider Dependency
Multicloud and hybrid cloud are emerging cloud computing trends which describe the use of multiple cloud providers or a mixture of cloud providers and own infrastructure capabilities. These trends hint at a change in paradigm in the cloud business -…
Read moreInventory Management: How Generative AI Can Increase Efficiency
In an article for eCommerce Magazin, Dr. Hardy Kremer explains how Artificial intelligence is now being used in many industries to increase efficiency and productivity. From inventory management to understanding customer needs, AI models are…
Read moreInsurtechs: Leveraging digitalization to boost customer satisfaction
In a joint publication in DAS INVESTMENT, OMMAX Partners Dr. Stefan Sambol and Tatiana Griebel outline how digitalization can accelerate services and customer satisfaction for Insurtechs. As the insurance landscape continues to grow, it's crucial for…
Read moreSilicon In Focus Podcast with Dr. Stefan Sambol: The Omnichannel Evolves
Omnichannel retail has evolved significantly over the past few years, with technology being the main driver. OMMAX Partner & Co-Founder Dr. Stefan Sambol joined the Silicon UK "In Focus" podcast to discuss digital commerce, omnichannel strategies,…
Read moreDigitalization: transforming the face of insurance
With large insurers like Lemonade, Next Insurance, and Zego growing their products and services at a rapid pace to match the speed of digital growth worldwide, the areas in which insurtechs should be innovating to provide the best solutions are…
Read moreCould generative AI solve fashion’s excess stock problems?
Emerging technology has the potential to transform the fashion supply chain by enabling real-time tracking of demand and inventory. The rewards could be huge — but there are still big barriers to overcome. Amid fluctuating global demand and…
Read moreDigital Due Diligence: Assessment of Digital Growth Potentials
Digital markets are based on different mechanisms than classic markets, requiring more than a traditional commercial due diligence for mergers and acquisitions (M&A). On an article for the Marketing Review St. Gallen, OMMAX Partners and Co-founders…
Read moreOMMAX supported Unigestion on the acquisition of TecVia Group
OMMAX supported Unigestion SA in acquiring Springer Fachmedien München and the entire business for mobility education and training from Springer Nature, resulting in the formation of TecVia Group. TecVia is a leading provider of education and…
Read moreOMMAX joins forces with VWO
In today's dynamic and customer-centric business environment, outstanding digital experiences play a vital role in companies' performance. By employing data-driven testing and decision making, companies can understand how they impact user behavior…
Read moreOMMAX advised Rigeto on the acquisition of Prevention Center
OMMAX advised Rigeto Unternehmerkapital GmbH on the acquisition of prevention-center, a leading provider of aesthetic procedures in the German-speaking part of Switzerland. Over the last years, prevention-center has continuously reinforced its…
Read moreAI, verification, and impacts on commercial due diligence
Ever since the launch of ChatGPT in late 2022, AI has grabbed the attention of people and businesses around the world. This technology was previously understood as highly promising but a topic for the future. Today, it has loudly announced itself,…
Read moreIntegrating ESG into the deal lifecycle
As the regulatory landscape continues to evolve, integrating Environmental, Social, and Governance (ESG) considerations for new investment deals has become an increasingly imperative consideration for private equity firms. The term ESG has become a…
Read moreOMMAX Advised Alpina Partners on Their Investment Into FINAplus
We advised Alpina Partners GmbH (“Alpina Partners”) on their investment into FINAplus GmbH (“FINAplus”), a wealth management software platform comprising PS plus Portfolio Software + Consulting GmbH (“PSplus”) and FinaSoft Gmbh (“FinaSoft”). The…
Read moreHow Luxury Brands can Embrace Digital Opportunities in the Omnichannel Era
The e-commerce market has been growing steadily for a decade now. In the wake of the pandemic, when the e-commerce market grew around fivefold in the UK, digital retail has cemented itself as just as important as traditional retail – if not more –…
Read moreEnterprise Architecture for Sustainable Scaling and Transformation
In today’s fast-paced business and investment world, scalability, adaptability, and transformation are critical factors for success. To achieve these capabilities, a solid enterprise architecture is essential. Tobias Möglich, Director Enterprise…
Read moreDigital expertise urgently sought
Many medium-sized companies are facing the challenge of having to transform themselves digitally. But according to an OMMAX study, many supervisory boards lack the necessary know-how to critically accompany and control this process. Stefan Sambol,…
Read moreThree Priorities for E-commerce Businesses to Survive the Consumer Squeeze
The aggressive jump in inflation rates keenly felt here in the UK through the cost of living crisis, has unsurprisingly, delivered an enormous impact on the e-commerce industry. Spending has dropped and consumer confidence is at record-low levels…
Read moreWhy diversity and inclusion matter for technology
Use digital transformation to seize market share while others go on the defensive
OMMAX Advised SCS on the Successful Acquisition of Snug
OMMAX supported ScS, one of the leading home furnishings retailer in the UK, on the acquisition of Snug, the UK-based furniture pioneer for the sofas-in-a-box category. In preparation for the acquisition, OMMAX supported ScS with a commercial and…
Read moreOMMAX Advised Ambienta on the Acquisition of Lässig
OMMAX advised Ambienta SGR SpA (“Ambienta”), one of Europe’s largest asset managers entirely focused on environmental sustainability, on the acquisition of Lässig GmbH (“Lässig”), a leading producer of functional, sustainable, and innovative products…
Read morerecommend by OMMAX
Software Specialist MEDIFOX DAN Sold to ResMed for US$1BN
OMMAX has supported the digital transformation and digital value creation of MEDIFOX DAN, a leading provider of software solutions and services to care and therapy providers, under the holding of Hg Capital, a leading software and services investor,…
Read more