Executing a Growth Driven Strategy
One of our core objectives at OMMAX is to support and grow our partners throughout the whole digital value chain. Therefore, we are not only developing a comprehensive and growth-driven strategy, but we are also executing it. Our international team of excellent experts manages and optimizes all digital channels as social media, search engine advertising (SEA), and search engine optimization (SEO) while writing SEO-optimized content, and developing state-of-art websites. Our UX/design department focuses on the user journey, brand development, and design ensuring the success of our campaigns in lead generation. The key to the success of our strategies is DATA, this is why our top priority is tracking, reporting, and business intelligence. The combination of strategy and execution makes us unique and enables us to deliver excellent approaches to our clients.
What is your goal?
Digital Execution
Digital Experience Platform
Our team guides you through the implementation of a modern DXP-solution that both centralizes content distribution and unifies data across all channels.
Lead Generation
We work directly with you to implement and roll-out of digital initiatives, focusing on the marketing mix that fits your business (SEA, Social, SEO) in your chosen market.
Digital Marketing
We offer specially built marketing strategies designed to enhance your brand management and customer targeting.
Sales Funnel Optimization
Our team helps you to fill the pipeline with high quality leads through automated and interconnected digital sales campaigns.
Marketing, Sales & Service Automation
Marketing & sales automation allows you to efficiently manage your resources and optimizing your organization time & money while offering your customers a seamless experience.
End-to-End E-Commerce Analytics
To achieve a complete view of all functions and departments, we help you establish an end-to-end e-commerce analytics reporting tool that not only understands but also optimizes profitability.
Dynamic Reporting
By connecting different company data sources such as CRM, we provide maximum transparency in our data analysis while measuring performance on different levels.
Customer Portals
To achieve a successful implementation of a state-of-the-art customer portal, we support your business as proven digital experts who have effectively realized portal solutions for a variety of clients in different industries.
Robotic Process Automation
We help you identify the right processes and RPA tools, run requirement analyses for IT and systems, and build your first robots as proof of concept. We help develop a long-term automation strategy by building a Centre of Excellence (CoE) in your organization.
Conversion Rate Optimization (CRO)
CRO is increasing the percentage of users who perform a desired action, known as a conversion, on your website or any specific touchpoint. Getting your conversion rates to the next level can be challenging, but we have many effective CRO methods to get started immediately!
What We Do
The digital market and innovations demand fast-paced experts to strategically respond to the challenges of the competitive and dynamic markets.
OMMAX has successfully partnered with numerous clients from different industries and realized over >1500 digital projects over the last years. Our international clients come from both the B2B and the B2C sector and operate in various industries e.g. travel, FMCG, healthcare, business services, e-commerce, transportation, financial services, and the public sector.
Our data-driven decision making and business operations approach is the basis for all of our projects, throughout the whole customer journey and sales funnel.
- Improve digital performance, e.g., ROI, CR, CPL
- Further drive revenue and EBIDTA
- Scale your organization and growth
- Increase customer retention and growth
- Develop a basis for data-driven business decisions
Achieving business goals with a Digital Experience Platform (DXP) vs. a Content Management System (CMS)
Clear business objectives are the basis for the selection of a DXP. While using a CMS can help a business focus on uncomplex web content delivery, a DXP can help businesses leapfrog on the customer experience ladder and strengthen their competitive edge through:
- Seamlessly integrated e-commerce capabilities
- Dynamic, interactive and personalized experiences
- Omnichannel brand presentation (websites, storefronts, apps, etc.)
How can a DXP achieve business impact?
A DXP enables businesses to hone their customer experiences and boost business operations success:
- +73% of customers rate experience as key for purchasing decisions
- 10p.p. additional revenue growth for companies prioritizing customer experience
- +75% time savings by managing customer experience content in a DXP
What criteria should be considered for DXP vendor selection?
The DXP vendor landscape includes very well-established players, such as Salesforce, Adobe Experiece Platform, Ibexa, Acquia and Sitecore. Although it can seem daunting to approach such a complex landscape, the evaluation of core criteria provide guidance for a smoother selection and decision making process:
- Functional coverage: Personalization capabilities, Commerce feature set, Automation flows
- Flexibility: Ease of integrations, Modular scaling, Openness
- Time to market: Out of the box features, Training effort, Support availability
- Tech stack: Resource access, Expertise fit, Relevance
- TCO: Setup resources, License fees, Operability
