Industry Insights

Presenting our latest expert insights and thought leadership on the top trends in digital

All insights & whitepapers

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10 Minutes read

AI Integration for Competitive Marketing Efficiency

The integration of AI (Artificial Intelligence) presents businesses with unprecedented opportunities for driving sustainable growth and producing real [...]

10 Minutes read

Tech Insights 2024

Navigating the current complex business landscape presents a unique set of challenges, especially for the midsize enterprises segment. We see the [...]

15 Minutes read

Mastering the Digital Age: Trends and Successful Digital Exit Readiness

In the ever-evolving landscape of 2023, AI, Tech, and Data have profound implications for Transaction Advisory and Value Creation. As generative AI [...]

Doctor using smartphone
6 Minutes read
Anja Konhäuser, Christian Brugger

AI in healthcare: How generative AI unlocks new use cases

With the advent of generative AI, the healthcare sector is beginning to change and take advantage of this new technology. But how exactly can AI [...]

5 Minutes read
Christian Brugger, Dr. Stefan Sambol

Omnichannel Strategy: Hurdles and Success Factors

Omnichannel aims to provide a seamless customer experience across all channels, blending physical and digital worlds. While technology has advanced [...]

4 Minutes read
Isabella Calderon Hoyos

ESG in Private Equity: From Duty Fulfillment to Value Driver

Environmental, Social, and Governance (ESG) considerations have significantly evolved in the private equity landscape. Once viewed as a compliance [...]

3 Minutes read

AI in Marketing: Trends in online search

The utilization of Artificial Intelligence (AI) is leaving an indelible mark across various business functions, with digital marketing, especially [...]

3 Minutes read
Isabella Calderon Hoyos

AI in education: revolutionizing staffing

The integration of Artificial Intelligence (AI) in education is reshaping how educational institutions approach staffing and resource management. AI, [...]

8 Minutes read

Whitepaper: Digitalization in Football Clubs

In this whitepaper, we will explore how soccer leagues can leverage a holistic and innovative approach to engagement and fully capture growth [...]

5 Minutes read
Christian Brugger, Dr. Stefan Sambol

Digital Transformation in SMEs: Strategy First

Digital transformation is a buzzword that has been echoing in the corridors of businesses worldwide. But what does it truly mean for Small and [...]

5 Minutes read
Isabella Calderon Hoyos

ESG in Business: Why Governance Holds the Key to Sustainability

In today's investment arena, ESG (Environmental, Social, and Governance) has emerged as a significant keyword. This framework is instrumental in [...]

3 Minutes read

Strategies for Insurtechs: Unveiling Superior Digital Services

In the dynamic digital world, major insurance giants such as Lemonade, Next Insurance, and Zego are ramping up their offerings. Coupled with [...]

3 Minutes read

AI, Luxury & Ecommerce: Insights from Maria von Scheel-Plessen

As Artificial Intelligence (AI) technology advances, its potential to provide competitive advantages to businesses continues to expand. Among many [...]

4 Minutes read
Dr. Hardy Kremer

Transforming Luxury Fashion Inventory Management with Generative AI

Artificial intelligence (AI) has become widely recognized as an efficiency and productivity booster across various industries, and luxury fashion is [...]

15 Minutes read

Whitepaper: Developing Successful Operating Models in a Fast-Changing Tech Environment

Embarking on a successful digital transformation journey requires more than implementing new technologies. Organizations must also examine and [...]

3 Minutes read

Unlocking the Potential of ESG in AI: Insights from Prof. Dr. Johann Kranz

Businesses and investors are increasingly recognizing the importance of integrating environmental, social, and governance (ESG) factors into their [...]

ESG webinar cover
5 Minutes read

Insights from our ESG webinar with carbmee

We recently conducted a webinar with our partner carbmee, whose enterprise software solution empowers enterprises to manage their value chain carbon [...]

4 Minutes read

Insights from the Mergermarket M&A Forum Germany 2023

Corporate due diligence is an essential part of mergers and acquisitions (M&A) processes, as it helps dealmakers identify and protect against [...]

4 Minutes read
Dr. Hardy Kremer, Max Kneissl

Looking Beyond ChatGPT: How AI Will Shape Transactions and Competitive Advantage

Launched in late 2022, ChatGTP is a D2C conversional chatbot technology giving end-users convenient access to one of the most potent Large Language [...]

5 Minutes read

How to Ensure Effective Cyber Security at Your Organization

In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data [...]

Luxury boutique
5 Minutes read
Christian Brugger, Dr. Stefan Sambol, Christiane Jauch, Tatiana Griebel

The Future of Luxury E-Commerce

Luxury brands need to prioritize e-commerce as a key element of their business strategy. Unfortunately, many luxury brands are falling behind in [...]

4 Minutes read
6 Minutes read

How Medium-Sized Enterprises Can Overcome Hurdles to Embrace Digital Transformation

Supply chain disruptions, labor shortages, price increases, and fast-changing consumer preferences are only a few of the consequences of the COVID-19 [...]

3 Minutes read

The Future of Consulting: Adapting to New Realities

The consulting industry has played a vital role in helping businesses navigate complex challenges and achieve their goals for decades. However, as the [...]

D25 podcast with Dr. Stefan Sambol
30 Minutes listening time

Who will lead us into a digital future?

As a guest on the D25 Podcast, OMMAX Partner & Co-founder Dr. Stefan Sambol speaks about digitalization trends and why now is the time to shift to a [...]

3 Minutes read

The Impact of AI-Based Content Generation Solutions on Business

With AI-generated content being one of the big questions Dr. Felix Marcinowski, Vice President Digital Marketing, has been confronted by many clients [...]

Hacker binary attack code
2 Minutes read

Cybersecurity: 4 Principles to Protect Your Business

With hacker attacks, AI-based phishing and hybrid operations spreading everywhere any minute, the cyber threat situation is and will remain tense. [...]

3 Minutes read

2023 Learnings and Tips for E-Commerce

2022 has been a challenging year for e-commerce organizations. Market downturn and rising interest rates have factored heavily into falling consumer [...]

2 Minutes read

Ready for Exit: How to Tell Your Equity Story

The exit is the final and most crucial step in the deal lifecycle. How can a consistent equity story be built up in the course of a vendor due [...]

2 Minutes read

E-Commerce for Luxury Brands – Best Practices

What is standard in e-commerce, often does not apply to luxury brands. Nevertheless, these companies must arrive in the digital age. Here is why and [...]

3 Minutes read
2 Minutes read

The Important Role of Digital Advisory Boards

Digitization must be a top priority. But most business leaders can't be up-to-date on tech trends all the time. This is where digital advisory boards [...]

4 Minutes read

Website Relaunch Checklist: Maximizing Organic Traffic with SEO

A website relaunch is a vital opportunity to make significant improvements to your online presence. Whether you're updating your company's visual [...]

3 Minutes read

Website Relaunch: A Comprehensive SEO Checklist

A website relaunch is an exciting event that can breathe new life into your digital presence. Whether you're refreshing your brand or updating your [...]

7 Minutes read

The Ultimate Website Relaunch Checklist for SEO Success

If you're planning a website relaunch, it's essential to have a solid SEO strategy in place to ensure a smooth transition and maintain or improve your [...]

7 Minutes read

Website Relaunch: The Ultimate SEO Checklist

There are many possible reasons for a website relaunch: A new company CI has to be represented online; new functions like an e-commerce shop must be [...]

2 Minutes read

4 Steps Toward Content Performance

More than 90% of all pages get no organic traffic at all from Google. Here is how to push your content into the other 10%.

10 Minutes read
3 Minutes read
4 Minutes read
Business phone
3 Minutes read

5 Strategic Steps for Chief Operational Officers to Face a Potential Recession

Chief Operational Officers (COOs) of companies play a crucial role in times of economic slowdown. It is essential in their hands to increase [...]

Digital plasma ball
3 Minutes read

AI in Marketing – Why, Where and How

Many companies still lack an understanding of how AI can help them. A look at the benefits, areas of application and the approach to AI marketing.

Fabian Geißler
2 Minutes watching time

Marketing, Sales and Service Automation

Meet Fabian Geissler, Vice President of Marketing Automation at OMMAX, who is responsible for the development and execution of content strategies and marketing automation for our clients.

Christian Brugger
2 Minutes watching time

Data Enables Business

Meet Christian Brugger, partner at OMMAX, who is also leading the Data Science & Business Intelligence unit. He handles digital strategies for clients ranging from B2B businesses to e-commerce players, focusing on data analytics and data engineering.

Isabella Calderon Hoyos
2 Minutes watching time

Digital Maturity Is the Basis for Investment Decisions

Meet Isabella Calderon Hoyos, Vice President of Strategy & Transactions at OMMAX, who takes you through her world of 10+ years in private equity. At OMMAX, Isabella leads commercial and digital due diligence projects with a key focus on business services and education.

Pia-Christina Bonde
2 Minutes watching time

Digital Acquisition Stands for Top-Line Growth

Meet Pia-Christina Bonde, Vice President of Digital Acquisition at OMMAX. Pia advises our clients on cross-channel digital marketing strategies, develops digital customer journeys, and maps holistic strategies.

5 Minutes read
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Woman holding amber glass bottle
3 Minutes read

The Patient Journey in Digital Healthcare

Connecting with patients is more important than ever for keeping pace with competitors in the healthcare sector. That's why a strong patient journey [...]