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5 Minutes read
Dr. Stefan Sambol

How to Ensure Effective Cyber Security at your Organization

In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data [...]

Luxury boutique
5 Minutes read
Dr. Stefan Sambol

The Future of Luxury E-Commerce

Luxury brands need to prioritize e-commerce as a key element of their business strategy. Unfortunately, many luxury brands are falling behind in [...]

4 Minutes read

Whitepaper: Digital Opportunities in the Education Space

6 Minutes read
Dr. Stefan Sambol

How Medium-Sized Enterprises Can Overcome Hurdles to Embrace Digital Transformation

Supply chain disruptions, labor shortages, price increases, and fast-changing consumer preferences are only a few of the consequences of the COVID-19 [...]

3 Minutes read
Toni Stork

The Future of Consulting: Adapting to New Realities

The consulting industry has played a vital role in helping businesses navigate complex challenges and achieve their goals for decades. However, as the [...]

D25 podcast with Dr. Stefan Sambol
30 Minutes listening time
Dr. Stefan Sambol

Who will lead us into a digital future?

As a guest on the D25 Podcast, OMMAX Partner & Co-founder Dr. Stefan Sambol speaks about digitalization trends and why now is the time to shift to a [...]

3 Minutes read
Dr. Felix Marcinowski

The Impact of AI-Based Content Generation Solutions on Business

With AI-generated content being one of the big questions Dr. Felix Marcinowski, Vice President Organic Performance, has been confronted by many [...]

Hacker binary attack code
2 Minutes read
Dr. Stefan Sambol

Cybersecurity: 4 Principles to Protect Your Business

With hacker attacks, AI-based phishing and hybrid operations spreading everywhere any minute, the cyber threat situation is and will remain tense. [...]

3 Minutes read
Toni Stork

2023 Learnings and Tips for E-Commerce

2022 has been a challenging year for e-commerce organizations. Market downturn and rising interest rates have factored heavily into falling consumer [...]

2 Minutes read
Dr. Stefan Sambol

Ready for Exit: How to Tell Your Equity Story

The exit is the final and most crucial step in the deal lifecycle. How can a consistent equity story be built up in the course of a vendor due [...]

2 Minutes read
Dr. Stefan Sambol

E-Commerce for Luxury Brands – Best Practices

What is standard in e-commerce, often does not apply to luxury brands. Nevertheless, these companies must arrive in the digital age. Here is why and [...]

3 Minutes read
Peter Makovitzky

Whitepaper: Multilingual Content Management Strategies

2 Minutes read
Dr. Stefan Sambol

The Important Role of Digital Advisory Boards

Digitization must be a top priority. But most business leaders can't be up-to-date on tech trends all the time. This is where digital advisory boards [...]

4 Minutes read
Maximilian Fleschhut

Website Relaunch Checklist: Maximizing Organic Traffic with SEO

A website relaunch is a vital opportunity to make significant improvements to your online presence. Whether you're updating your company's visual [...]

3 Minutes read
Maximilian Fleschhut

Website Relaunch: A Comprehensive SEO Checklist

A website relaunch is an exciting event that can breathe new life into your digital presence. Whether you're refreshing your brand or updating your [...]

7 Minutes read
Maximilian Fleschhut

The Ultimate Website Relaunch Checklist for SEO Success

If you're planning a website relaunch, it's essential to have a solid SEO strategy in place to ensure a smooth transition and maintain or improve your [...]

7 Minutes read
Maximilian Fleschhut

Website Relaunch: the ultimate SEO checklist

There are many possible reasons for a website relaunch: A new company CI has to be represented online; new functions like an e-commerce shop must be [...]

2 Minutes read
Maximilian Fleschhut

4 Steps Toward Content Performance

More than 90% of all pages get no organic traffic at all from Google. Here is how to push your content into the other 10%.

10 Minutes read
Philipp Ortlieb

Whitepaper: An Interview with Philipp Ortlieb on Personnel Pipelines and Digital Talent

3 Minutes read
Dr. Felix Marcinowski

Whitepaper: Performance-Based Approach To Content

4 Minutes read
Alessandro Losi

Whitepaper: Why a Great Checkout Experience Is Key to Successful E-commerce

Business phone
3 Minutes read
Christiane Jauch

5 Strategic Steps for COOs to Face a Potential Recession

COOs of companies play a crucial role in times of economic slowdown. It is essential in their hands to increase efficiency and transparency as well as [...]

Digital plasma ball
3 Minutes read
Christian Brugger

AI in Marketing – Why, Where and How

Many companies still lack an understanding of how AI can help them. A look at the benefits, areas of application and the approach to AI marketing.

Fabian Geißler
2 Minutes watching time

Marketing, Sales and Service Automation | OMMAX

Meet Fabian Geissler, Vice President of Marketing Automation at OMMAX, who is responsible for the development and execution of content strategies and marketing automation for our clients.

Christian Brugger
2 Minutes watching time

Data Enables Business | OMMAX

Meet Christian Brugger, partner at OMMAX, who is also leading the Data Science & Business Intelligence unit. He handles digital strategies for clients ranging from B2B businesses to e-commerce players, focusing on data analytics and data engineering.

Isabella Calderon Hoyos
2 Minutes watching time

Digital Maturity Is the Basis for Investment Decisions | OMMAX

Meet Isabella Calderon Hoyos, Vice President of Strategy & Transactions at OMMAX, who takes you through her world of 10+ years in private equity. At OMMAX, Isabella leads commercial and digital due diligence projects with a key focus on business services and education.

Pia-Christina Bonde
2 Minutes watching time

Digital Acquisition Stands for Top-Line Growth | OMMAX

Meet Pia-Christina Bonde, Vice President of Digital Acquisition at OMMAX. Pia advises our clients on cross-channel digital marketing strategies, develops digital customer journeys, and maps holistic strategies.

5 Minutes read
Christian Brugger

Whitepaper: The Necessity of Switching to Google Analytics 4 Right Now

4 Minutes read
Peter Makovitzky

Whitepaper Service Automation 2.0: Why Do You Need Chatbots and Virtual Assistants to Enhance Your Customer Experience?

2 Minutes read
Dr. Stefan Sambol

Whitepaper: Cybersecurity Protection for Your Business

Woman holding amber glass bottle
3 Minutes read
Dr. Anja Konhäuser

The Patient Journey in Digital Healthcare

Connecting with patients is more important than ever for keeping pace with competitors in the healthcare sector. That's why a strong patient journey [...]

4 Minutes read
Peter Makovitzky

Whitepaper: Integrating Robotic Process Automation Into Your Enterprise Strategy

8 Minutes read
Peter Makovitzky

Whitepaper Integrating Artificial Intelligence Into Your Marketing Strategy

5 Minutes read
Dr. Stefan Sambol

Whitepaper Digital Due Diligence: Systematic assessment of digital growth potentials of companies

Time lapse photography of square containers
2 Minutes read
Dr. Stefan Sambol

Sales Excellence 2.0

The Corona pandemic has shown that a strong online presence is very important for sales departments nowadays. But how can they succeed in the digital [...]

Photography of ceiling
3 Minutes read
Dr. Anja Konhäuser

Much Potential for Digitalization in Healthcare

There is a lot of potential for digitalization for the majority of the companies in the healthcare industry, which has not yet been tapped into.

CME stock on laptop
2 Minutes read
Dr. Stefan Sambol

Digital Maturity of Investments

Investors should examine the status quo of a target company’s digital maturity. This can be done within a Digital Due Diligence by focusing on five [...]

15 Minutes read
Philipp Ortlieb

Whitepaper: Effective Digital Recruitment to Drive Growth

Hacker binary attack code
2 Minutes read
Dr. Stefan Sambol

Private Equity Funds as Drivers of Digitalisation

Many German companies are struggling with the digitalisation process. Private equity (PE) companies now always conduct digital due diligence tests as [...]

12 Minutes read
Peter Makovitzky

Whitepaper: Leveraging Customer Data Platforms for Real-Time Marketing Personalization

3 Minutes read
Dr. Stefan Sambol

Whitepaper: Private equity funds as a driver of digitalization in medium-sized enterprises in Europe

10 Minutes read
Toni Stork

Whitepaper: Enhancing B2B Customer Relationships through a CRM System

Half open laptop
2 Minutes read
Christian Brugger

The Democratization of Data

Currently, the business world is progressively developing a datacentric culture. Changing a business culture is a difficult and long process that [...]

Web source code JavaScript (JS)
2 Minutes read
Christian Brugger

The Cookie Apocalypse Is Approaching

The age of third-party cookies is coming to an end: A new law will come into force on December 21, 2021, which will make it difficult to track usage [...]

3 Minutes read
Christian Brugger

The Shrinking Cloud Provider Dependency

Multicloud and hybrid cloud are emerging cloud computing trends which describe the use of multiple cloud providers or a mixture of cloud providers and [...]

iPhone in use
2 Minutes read
Christian Brugger

Data, Cloud, & AI - 5 Current Trends in Digital Marketing

The possibilities for generating data continue to grow and offer immense opportunities for digital marketing - if the data is used correctly and the [...]

Car light trails on Sea Cliff Bridge, Australia
2 Minutes read
Dr. Stefan Sambol

Why to Perform a Digital Due Diligence

Digital business models are not only becoming overwhelmingly important for consumers, but to the same extent valuable for investors. Established [...]

4 Minutes read
Anatoli Kantarovich

Whitepaper: Overcome the Flood of Excel Reports and Gain Better Insights to Successfully Drive Your Business

III-Informed decision-making is costly. It's one of those cost factors where it's hard to put a price tag on, but the shadow costs add up. Think [...]

Sticky notes on corkboard
4 Minutes read
Toni Stork

Whitepaper: B2B E-commerce Strategy

B2B e-commerce refers to the sale of goods or services between businesses via digital sales channels such as proprietary online shops or B2B [...]

4 Minutes read
Stephan Enders

Whitepaper: The Importance of User Experience For Your Business

When users arrive on your digital platform, their first impression is what decides whether they stay or leave to discover a competitor after just [...]