Industry Insights

Presenting our latest expert insights and thought leadership on the top trends in digital

All insights & whitepapers

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6 Minutes read
Felix Gerlsbeck

Decoding Data & AI: Why is everyone talking about MMMs (Marketing/Media Mix Models)?

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

3 Minutes read
Dr. Stefan Sambol

FAQ about Digital Due Diligence

In today’s technology-driven world, digital maturity is pivotal to business success. For many companies, brand building, marketing and transactions [...]

8 Minutes read
Dr. Stefan Sambol

The Power of Digital Due Diligence: Assessing Digital Growth Potentials

Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This [...]

6 Minutes read
Fabian Geißler, Rachel Harris

The perfect Sales Pipeline: A Six-Step Approach

In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating [...]

3 Minutes read
Anja Konhäuser

5 lessons learned from over 2000 digital transformation projects

In the fast-paced realm of digital consultancy, where change is constant and innovation is key, the journey of digital transformation is often filled [...]

8 Minutes read
Felix Gerlsbeck

Decoding Data & AI: How do Large Language Models actually understand our language?

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

Financial data analysis graph
3 Minutes read
Dr. Stefan Sambol

The digitalized soccer fan: understanding the fan journey

Soccer not only takes place in the stadium, but has also long since become a digital market. In fact, the global sports technology market is expected [...]

8 Minutes read
Anatoli Kantarovich, Felix Gerlsbeck

Decoding Data & AI: Machine Learning, Deep Learning, Artificial Intelligence

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

5 Minutes read

Top 5 Insurance Industry Trends for 2024

In this article, Johanna von Geyr shares her forecasts of the top 5 insurance trends valid across all lines of business in 2024.

3 Minutes read
Dr. Stefan Sambol, Sinan Erhan

5 E-commerce Trends to Look Out For in 2024

E-commerce is a very dynamic field that is developing at a rapid pace. The emergence of AI has given the e-commerce sector another major boost. Where [...]

10 Minutes read

AI Integration for Competitive Marketing Efficiency

The integration of AI (Artificial Intelligence) presents businesses with unprecedented opportunities for driving sustainable growth and producing real [...]

10 Minutes read

Tech Insights 2024

Navigating the current complex business landscape presents a unique set of challenges, especially for the midsize enterprises segment. We see the [...]

15 Minutes read

Mastering the Digital Age: Trends and Successful Digital Exit Readiness

In the ever-evolving landscape of 2023, AI, Tech, and Data have profound implications for Transaction Advisory and Value Creation. As generative AI [...]

Doctor using smartphone
6 Minutes read
Christian Brugger, Anja Konhäuser

AI in healthcare: How generative AI unlocks new use cases

With the advent of generative AI, the healthcare sector is beginning to change and take advantage of this new technology. But how exactly can AI [...]

5 Minutes read
Dr. Stefan Sambol, Christian Brugger, Sinan Erhan

Omnichannel Strategy: Hurdles and Success Factors

Omnichannel aims to provide a seamless customer experience across all channels, blending physical and digital worlds. While technology has advanced [...]

4 Minutes read
Isabella Calderon Hoyos

ESG in Private Equity: From Duty Fulfillment to Value Driver

Environmental, Social, and Governance (ESG) considerations have significantly evolved in the private equity landscape. Once viewed as a compliance [...]

3 Minutes read

AI in Marketing: Trends in online search

The utilization of Artificial Intelligence (AI) is leaving an indelible mark across various business functions, with digital marketing, especially [...]

3 Minutes read
Isabella Calderon Hoyos

AI in education: revolutionizing staffing

The integration of Artificial Intelligence (AI) in education is reshaping how educational institutions approach staffing and resource management. AI, [...]

8 Minutes read

Whitepaper: Digitalization in Football Clubs

In this whitepaper, we will explore how soccer leagues can leverage a holistic and innovative approach to engagement and fully capture growth [...]

5 Minutes read
Dr. Stefan Sambol, Christian Brugger, Sinan Erhan

Digital Transformation in SMEs: Strategy First

Digital transformation is a buzzword that has been echoing in the corridors of businesses worldwide. But what does it truly mean for Small and [...]

5 Minutes read
Isabella Calderon Hoyos

ESG in Business: Why Governance Holds the Key to Sustainability

In today's investment arena, ESG (Environmental, Social, and Governance) has emerged as a significant keyword. This framework is instrumental in [...]

3 Minutes read

Strategies for Insurtechs: Unveiling Superior Digital Services

In the dynamic digital world, major insurance giants such as Lemonade, Next Insurance, and Zego are ramping up their offerings. Coupled with [...]

3 Minutes read

AI, Luxury & Ecommerce: Insights from Maria von Scheel-Plessen

As Artificial Intelligence (AI) technology advances, its potential to provide competitive advantages to businesses continues to expand. Among many [...]

4 Minutes read
Dr. Hardy Kremer

Transforming Luxury Fashion Inventory Management with Generative AI

Artificial intelligence (AI) has become widely recognized as an efficiency and productivity booster across various industries, and luxury fashion is [...]

15 Minutes read

Whitepaper: Developing Successful Operating Models in a Fast-Changing Tech Environment

Embarking on a successful digital transformation journey requires more than implementing new technologies. Organizations must also examine and [...]

3 Minutes read

Unlocking the Potential of ESG in AI: Insights from Prof. Dr. Johann Kranz

Businesses and investors are increasingly recognizing the importance of integrating environmental, social, and governance (ESG) factors into their [...]

ESG webinar cover
5 Minutes read

Insights from our ESG webinar with carbmee

We recently conducted a webinar with our partner carbmee, whose enterprise software solution empowers enterprises to manage their value chain carbon [...]

4 Minutes read

Insights from the Mergermarket M&A Forum Germany 2023

Corporate due diligence is an essential part of mergers and acquisitions (M&A) processes, as it helps dealmakers identify and protect against [...]

4 Minutes read
Dr. Hardy Kremer, Max Kneissl

Looking Beyond ChatGPT: How AI Will Shape Transactions and Competitive Advantage

Launched in late 2022, ChatGTP is a D2C conversional chatbot technology giving end-users convenient access to one of the most potent Large Language [...]

5 Minutes read

How to Ensure Effective Cyber Security at Your Organization

In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data [...]

Luxury boutique
5 Minutes read
Dr. Stefan Sambol, Christian Brugger, Sinan Erhan, Christiane Jauch, Tatiana Griebel

The Future of Luxury E-Commerce

Luxury brands need to prioritize e-commerce as a key element of their business strategy. Unfortunately, many luxury brands are falling behind in [...]

4 Minutes read
6 Minutes read

How Medium-Sized Enterprises Can Overcome Hurdles to Embrace Digital Transformation

Supply chain disruptions, labor shortages, price increases, and fast-changing consumer preferences are only a few of the consequences of the COVID-19 [...]

3 Minutes read

The Future of Consulting: Adapting to New Realities

The consulting industry has played a vital role in helping businesses navigate complex challenges and achieve their goals for decades. However, as the [...]

D25 podcast with Dr. Stefan Sambol
30 Minutes listening time

Who will lead us into a digital future?

As a guest on the D25 Podcast, OMMAX Partner & Co-founder Dr. Stefan Sambol speaks about digitalization trends and why now is the time to shift to a [...]

3 Minutes read

The Impact of AI-Based Content Generation Solutions on Business

With AI-generated content being one of the big questions Dr. Felix Marcinowski, Vice President Digital Marketing, has been confronted by many clients [...]

Hacker binary attack code
2 Minutes read

Cybersecurity: 4 Principles to Protect Your Business

With hacker attacks, AI-based phishing and hybrid operations spreading everywhere any minute, the cyber threat situation is and will remain tense. [...]

3 Minutes read

2023 Learnings and Tips for E-Commerce

2022 has been a challenging year for e-commerce organizations. Market downturn and rising interest rates have factored heavily into falling consumer [...]

2 Minutes read

Ready for Exit: How to Tell Your Equity Story

The exit is the final and most crucial step in the deal lifecycle. How can a consistent equity story be built up in the course of a vendor due [...]

2 Minutes read

E-Commerce for Luxury Brands – Best Practices

What is standard in e-commerce, often does not apply to luxury brands. Nevertheless, these companies must arrive in the digital age. Here is why and [...]

3 Minutes read
2 Minutes read

The Important Role of Digital Advisory Boards

Digitization must be a top priority. But most business leaders can't be up-to-date on tech trends all the time. This is where digital advisory boards [...]

4 Minutes read

Website Relaunch Checklist: Maximizing Organic Traffic with SEO

A website relaunch is a vital opportunity to make significant improvements to your online presence. Whether you're updating your company's visual [...]

3 Minutes read

Website Relaunch: A Comprehensive SEO Checklist

A website relaunch is an exciting event that can breathe new life into your digital presence. Whether you're refreshing your brand or updating your [...]

7 Minutes read

The Ultimate Website Relaunch Checklist for SEO Success

If you're planning a website relaunch, it's essential to have a solid SEO strategy in place to ensure a smooth transition and maintain or improve your [...]

7 Minutes read

Website Relaunch: The Ultimate SEO Checklist

There are many possible reasons for a website relaunch: A new company CI has to be represented online; new functions like an e-commerce shop must be [...]

2 Minutes read

4 Steps Toward Content Performance

More than 90% of all pages get no organic traffic at all from Google. Here is how to push your content into the other 10%.

10 Minutes read
3 Minutes read
4 Minutes read