Skyscraper

Industry Insights

Industry Insights

Articles

The patient journey in digital healthcare

Connecting with patients is more important than ever for keeping pace with competitors in the healthcare sector. That's why a strong patient journey is needed.

Read more
Sales excellence 2.0

The Corona pandemic has shown that a strong online presence is very important for sales departments nowadays. But how can they succeed in the digital age?

Read more
Much potential for digitalization in healthcare

There is a lot of potential for digitalization for the majority of the companies in the healthcare industry, which has not yet been tapped into.

Read more
Digital maturity of investments

Investors should examine the status quo of a target company’s digital maturity. This can be done within a Digital Due Diligence by focusing on five crucial points.

Read more
Private equity funds as drivers of digitalisation

Many companies are struggling with digitalisation. Private equity firms now always conduct digital due diligence tests in order to evaluate the associated potential for value creation.

Read more
The Democratization of Data

Currently, the business world is progressively developing a datacentric culture. Changing a business culture is a difficult and long process that requires effort from both managers and employees.

Read more
Digital Assets as Value Drivers

Fostered by COVID-19, the modern business world is increasingly driven by digitalization. Most companies across industries, from traditional SMEs to conglomerates, are developing into media businesses, maintaining their social media accounts or…

Read more
The cookie apocalypse is approaching

The age of third-party cookies is coming to an end: A new law will come into force on December 21, 2021, which will make it difficult to track usage data. But there are alternatives that companies can use.

Read more
The shrinking cloud provider dependency

Multicloud and hybrid cloud are emerging cloud computing trends which describe the use of multiple cloud providers or a mixture of cloud providers and own infrastructure capabilities. These trends hint at a change in paradigm in the cloud business -…

Read more
Data, Cloud, & AI - 5 Current Trends in Digital Marketing

The possibilities for generating data continue to grow and offer immense opportunities for digital marketing - if the data is used correctly and the appropriate strategies are derived from it. These five trends should be on every marketing agenda.

Read more
Why to perform a digital due diligence

Digital business models are not only becoming overwhelmingly important for consumers, but to the same extent valuable for investors. Established consulting firms are facing challenges when it comes to questions around “digital,” and experts are…

Read more
Digitalized Fitness: 5 Trends to watch for in 2018

Looking to beat your marathon PR this year? OR just thinking of regularly getting off your couch? Whether you’re aiming to shave off a few pounds or training for the next Olympics, digitalization in the fitness industry can help you build a clear…

Read more
Digitalisierung im Mittelstand – welche Branche ist Vorreiter, welche Nachzügler?

Auch und gerade im Mittelstand ist die Digitalisierung das Nummer-eins-Thema. Doch welche Branchen treiben den digitalen Wandel insbesondere voran und welche gehen das Thema noch zögerlich an?

Read more
Influencer Marketing – Teil 3: Diese 10 Dinge sollten Sie beachten

Im Umgang mit Bloggern, YouTubern und Instagrammern sind einige Feinheiten zu beachten.

Read more
Influencer Marketing – Teil 2: Kooperationen und Kosten

Was Influencer Marketing ist, und unter welchen Voraussetzungen es sinnvoll ist, beantwortete bereits Teil 1 der Influencer-Marketing-Serie. Dieses Mal stehen die beliebtesten Kooperationsformen sowie die Kosten im Fokus.

Read more