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Industry Insights

Presenting our latest expert insights and thought leadership on the top trends in digital

All insights & whitepapers

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30 Minutes listening time
Dr. Stefan Sambol

Who will lead us into a digital future?

As a guest on the D25 Podcast, OMMAX Partner & Co-founder Dr. Stefan Sambol speaks about digitalization trends and why now is the time to shift to a [...]

3 Minutes read
Dr. Felix Marcinowski

The Impact of AI-based content generation solutions on business

With AI-generated content being one of the big questions Dr. Felix Marcinowski, Vice President Organic Performance, has been confronted by many [...]

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2 Minutes read
Dr. Stefan Sambol

Cybersecurity: 4 Principles to Protect Your Business

With hacker attacks, AI-based phishing and hybrid operations spreading everywhere any minute, the cyber threat situation is and will remain tense. [...]

3 Minutes read
Toni Stork

2023 Learnings and Tips for E-Commerce

2022 has been a challenging year for e-commerce organizations. Market downturn and rising interest rates have factored heavily into falling consumer [...]

2 Minutes read
Dr. Stefan Sambol

Ready for Exit: How to Tell Your Equity Story

The exit is the final and most crucial step in the deal lifecycle. How can a consistent equity story be built up in the course of a vendor due [...]

2 Minutes read
Dr. Stefan Sambol

E-Commerce for Luxury Brands – Best Practices

What is standard in e-commerce, often does not apply to luxury brands. Nevertheless, these companies must arrive in the digital age. Here is why and [...]

3 Minutes read
2 Minutes read
Dr. Stefan Sambol

The Important Role of Digital Advisory Boards

Digitization must be a top priority. But most business leaders can't be up-to-date on tech trends all the time. This is where digital advisory boards [...]

2 Minutes read
Maximilian Fleschhut

4 Steps Toward Content Performance

More than 90% of all pages get no organic traffic at all from Google. Here is how to push your content into the other 10%.

10 Minutes read
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Business phone
3 Minutes read
Christiane Jauch

5 Strategic Steps for COOs to Face a Potential Recession

COOs of companies play a crucial role in times of economic slowdown. It is essential in their hands to increase efficiency and transparency as well as [...]

Digital plasma ball
3 Minutes read
Christian Brugger

AI in Marketing – Why, Where and How

Many companies still lack an understanding of how AI can help them. A look at the benefits, areas of application and the approach to AI marketing.

2 Minutes watching time

Marketing, Sales and Service Automation | OMMAX

Meet Fabian Geissler, Vice President of Marketing Automation at OMMAX, who is responsible for the development and execution of content strategies and marketing automation for our clients.

2 Minutes watching time

Data Enables Business | OMMAX

Meet Christian Brugger, partner at OMMAX, who is also leading the Data Science & Business Intelligence unit. He handles digital strategies for clients ranging from B2B businesses to e-commerce players, focusing on data analytics and data engineering.

2 Minutes watching time

Digital Maturity Is the Basis for Investment Decisions | OMMAX

Meet Isabella Calderon Hoyos, Vice President of Strategy & Transactions at OMMAX, who takes you through her world of 10+ years in private equity. At OMMAX, Isabella leads commercial and digital due diligence projects with a key focus on business services and education.

2 Minutes watching time

Digital Acquisition Stands for Top-Line Growth | OMMAX

Meet Pia-Christina Bonde, Vice President of Digital Acquisition at OMMAX. Pia advises our clients on cross-channel digital marketing strategies, develops digital customer journeys, and maps holistic strategies.

5 Minutes read
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3 Minutes read
Dr. Anja Konhäuser

The Patient Journey in Digital Healthcare

Connecting with patients is more important than ever for keeping pace with competitors in the healthcare sector. That's why a strong patient journey [...]

4 Minutes read
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Time lapse photography of square containers
2 Minutes read
Dr. Stefan Sambol

Sales Excellence 2.0

The Corona pandemic has shown that a strong online presence is very important for sales departments nowadays. But how can they succeed in the digital [...]

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3 Minutes read
Dr. Anja Konhäuser

Much Potential for Digitalization in Healthcare

There is a lot of potential for digitalization for the majority of the companies in the healthcare industry, which has not yet been tapped into.

CME stock on laptop
2 Minutes read
Dr. Stefan Sambol

Digital Maturity of Investments

Investors should examine the status quo of a target company’s digital maturity. This can be done within a Digital Due Diligence by focusing on five [...]

15 Minutes read
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2 Minutes read
Dr. Stefan Sambol

Private Equity Funds as Drivers of Digitalisation

Many German companies are struggling with the digitalisation process. Private equity (PE) companies now always conduct digital due diligence tests as [...]

12 Minutes read
3 Minutes read
Dr. Stefan Sambol

Whitepaper: Private equity funds as a driver of digitalization in medium-sized enterprises in Europe

10 Minutes read
Half open laptop
2 Minutes read
Christian Brugger

The Democratization of Data

Currently, the business world is progressively developing a datacentric culture. Changing a business culture is a difficult and long process that [...]

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2 Minutes read
Christian Brugger

The Cookie Apocalypse Is Approaching

The age of third-party cookies is coming to an end: A new law will come into force on December 21, 2021, which will make it difficult to track usage [...]

3 Minutes read
Christian Brugger

The Shrinking Cloud Provider Dependency

Multicloud and hybrid cloud are emerging cloud computing trends which describe the use of multiple cloud providers or a mixture of cloud providers and [...]

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2 Minutes read
Christian Brugger

Data, Cloud, & AI - 5 Current Trends in Digital Marketing

The possibilities for generating data continue to grow and offer immense opportunities for digital marketing - if the data is used correctly and the [...]

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2 Minutes read
Dr. Stefan Sambol

Why to Perform a Digital Due Diligence

Digital business models are not only becoming overwhelmingly important for consumers, but to the same extent valuable for investors. Established [...]

4 Minutes read
Anatoli Kantarovich

Whitepaper: Overcome the Flood of Excel Reports and Gain Better Insights to Successfully Drive Your Business

III-Informed decision-making is costly. It's one of those cost factors where it's hard to put a price tag on, but the shadow costs add up. Think [...]

Sticky notes on corkboard
4 Minutes read
Toni Stork

Whitepaper: B2B E-commerce Strategy

B2B e-commerce refers to the sale of goods or services between businesses via digital sales channels such as proprietary online shops or B2B [...]

4 Minutes read
Stephan Enders

Whitepaper: The Importance of User Experience For Your Business

When users arrive on your digital platform, their first impression is what decides whether they stay or leave to discover a competitor after just [...]

3 Minutes read
Stephan Enders

Whitepaper: Boosting Customer Experience and Lowering Service Costs Through Customer Portals

Highly growing customer expectations force companies to rethink customer service - customer portals provide the answer. Dr. Stefan Sambol, Peter [...]

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10 Minutes read
Dr. Anja Konhäuser

Whitepaper: Why Businesses Should Realize the Potential and Power of Data-Driven HR Practices

As managers only begin to understand what opportunities can be leveraged through data-driven HR approaches - a great deal of growth potential awaits.  [...]

15 Minutes read
Dr. Stefan Sambol

Whitepaper: “Next Generation Family Business Boards for the Digital Future”

A "tectonic shift" is coming - a global inter-generational succession of Owners and Board members in Businesses. Prof. Dr. Michael Bergfeld, Dr. [...]

15 Minutes read
Christian Brugger

Whitepaper: Core Web Vitals - How site owners should prepare for Google's new upcoming ranking factor

Google is continuously working on its algorithm for rating and ranking web pages. With their Core Web Vitals, a new factor will be added to the [...]

Escalators
15 Minutes read
Dr. Stefan Sambol

Whitepaper: Facing a Market Crisis? Stay Calm and Keep in Touch With Your Customers

As crises emerge, businesses often get scared, leading to rash actions such as suddenly cutting budgets. Such reactions can sometimes make it [...]

15 Minutes read
Christian Brugger

Whitepaper: End-to-End E-Commerce Analytics Case Study

OMMAX has completed a sophisticated e-commerce analytics project for a German omni-channel retailer (~100m EUR revenues).

15 Minutes read
Dr. Stefan Sambol

Whitepaper: Digital Due Diligence

Digital business models are not only becoming overwhelmingly important for consumers, but to the same extent, valuable for investors. Established [...]

15 Minutes read
Dr. Stefan Sambol

Whitepaper: Digital Readiness Assessment

Digital business models are not only becoming overwhelmingly important for consumers, but to the same extent valuable for companies to rethink their [...]

Man holding iPhone showing sunset over ocean
15 Minutes read
Toni Stork

Whitepaper: Digital Rockstars in Tourism

Digital visibility is a precondition for success in the tourism industry. A look at the industry’s high-flyers shows that the strategic interaction of [...]